Lotame

Lotame is a Customer Data Platform (CDP) and data marketplace for global enterprises. Lotame’s platform enables firms to manage, enrich, and analyze their first-party data to reach customers in a more targeted manner. The firm’s data exchange platform offers firms to buy or sell to addressable audiences from trusted data partners. Firms can either purchase pre-packaged audiences or connect directly with premium publishers to drive marketing campaign performance and build relationships with publishers. 

In October 2020, the firm launched a data enrichment tool (named “Panorama ID”) that is built on its patented graphing technology that provides visibility over the target audience and without relying on third-party cookies. According to the firm, Panorama ID would make targeted ads possible as third-party cookies are phased out while being compliant with a variety of privacy regulations. The firm claims to be a first mover in this space and as of April 2022, the Panorama ID is the second-most adopted cookieless ID solution in the world, used by more than 18,000 publishers globally. In January 2023, Lotame launched Spherical, a new data platform that is interoperable across multiple data sources to enhance the use of customers first-party data. The platform can be integrated across data warehouses and other CDPs including BlueConic, mParticle, and Tealium.

Key customers and partnerships

As of May 2022, the firm’s Panorama ID was used by 40+ sell-side ad platforms (SSPs) including OpenX, PubMatic, Sovrn, and Smart AdServer as well as 100+ AdTech solutions including DV360, the Trade Desk, and Xandr. In May 2022, Panorama ID was integrated into Google’s ad marketplace and ad manager platform.