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Lotame

Marketing Automation
Product stageSegments
Growth
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Marketing data & analytics
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Lotame is a Customer Data Platform (CDP) and data marketplace for global enterprises. Lotame’s platform enables firms to manage, enrich, and analyze their first-party data to reach customers in a more targeted manner. The firm’s data exchange platform offers firms to buy or sell to addressable audiences from trusted data partners. Firms can either purchase pre-packaged audiences or connect directly with premium publishers to drive marketing campaign performance and build relationships with publishers. 

Lotame is a Customer Data Platform (CDP) and data marketplace for global enterprises. Lotame’s platform enables firms to manage, enrich, and analyze their first-party data to reach customers in a more targeted manner. The firm’s data exchange platform offers firms to buy or sell to addressable audiences from trusted data partners. Firms can either purchase pre-packaged audiences or connect directly with premium publishers to drive marketing campaign performance and build relationships with publishers. 

In October 2020, the firm launched a data enrichment tool (named “Panorama ID”) that is built on its patented graphing technology that provides visibility over the target audience and without relying on third-party cookies. According to the firm, Panorama ID would make targeted ads possible as third-party cookies are phased out while being compliant with a variety of privacy regulations. The firm claims to be a first mover in this space and as of April 2022, the Panorama ID is the second-most adopted cookieless ID solution in the world, used by more than 18,000 publishers globally. In January 2023, Lotame launched Spherical , a new data platform that is interoperable across multiple data sources to enhance the use of customers first-party data. The platform can be integrated across data warehouses and other CDPs including BlueConic, mParticle , and Tealium .

Key customers and partnerships

As of May 2022, the firm’s Panorama ID was used by 40+ sell-side ad platforms (SSPs) including OpenX, PubMatic, Sovrn, and Smart AdServer as well as 100+ AdTech solutions including DV360, the Trade Desk, and Xandr. In May 2022, Panorama ID was integrated into Google’s ad marketplace and ad manager platform .

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Product updates
Jan 23, 2023
Lotame’s launches a new data platform to integrate with CDPs and data warehouses
Marketing Automation
May 17, 2022
Lotame’s Panorama ID integrated into Google’s ad marketplace
Marketing Automation
Earnings/results
Oct 22, 2021
Lotame reports strong growth in third-party data sales
Marketing Automation

Company Brief


HQ location:
8850 Stanford Blvd Ste 2000 Columbia MD USA
Founded year:
2006
Employees:
101-250
Total Funding:
USD 61.7 million
Last Funding
USD 10.7 million, Mar 2015

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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