Tealium

Tealium offers a unified customer data platform (CDP) that gathers data from a multitude of touchpoints (web, social media, mobile, POS terminals, and IOT applications). It is then enriched and analyzed, providing marketers with customer profiles to help deliver targeted marketing campaigns.. In June 2022, Tealium partnered with Merckle to add identity resolution to its platform, enabling cookieless customer identification with the flexibility to add up to 10,000+ offline attributes of customers. In July 2022, the firm launched a CDP solution specialized for pharmaceuticals which it claimed to be the industry-first HIPPA-compliant CDP. In January 2023, the company launched iQ Events, a no-code solution that enables users to better gather and analyze zero and first-party data. In December 2023, Tealium launched a tool called Insights to improve business monitoring.

Tealium claims to be a pioneer in introducing customization options which as of July 2022 consisted of 1,300+ built-in integrations supported by the platform llowing Tealium’s data to be shared across marketing and sales teams. For instance, in July 2021, Tealium introduced a new free add-on to its platform known as Functions, through which firms can customize their existing integrations in order to better fit specific customer use cases. In January 2022, research by Forrester claimed that Tealium’s platform results in a 363% ROI over three years and an 8.5% increase in campaign engagement.  

Key Customers and Partnerships

As of July 2022, the firm served more than 850 business users including New Balance, Barclays, Hotwire, and Bed bath & beyond. 

In November 2022, the firm partnered with identity providers including Epsilon, Acxiom, Merkle, Okta, and Neustar and launched an Identity Partner ecosystem , enabling users to activate first and third-party data on Tealium’s CDP platform to create enriched customer profiles to deliver personalized experiences. In July 2023, the firm partnered with Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google to strengthen ad conversion strategies for enterprises.

Funding and financials

Tealium raised USD 96 million in a Series G additional funding round in February 2021. The firm earmarked the funds to grow its global customer base, as it plans to double its employee headcount, which stood at 500 in February 2021. The firm was valued at USD 1.2 billion and Industry commentators highlighted the possibility that Tealium would go for an initial public offering (IPO) in 2022. 

Tealium also claimed to have  crossed the USD 100-million revenue mark in the fiscal year for 2020