Tealium

Tealium offers a unified customer data platform (CDP) that gathers data from a multitude of touchpoints (web, social media, mobile, POS terminals, and IOT applications). It is then enriched and analyzed, providing marketers with customer profiles to help deliver targeted marketing campaigns.. In July 2022, the firm launched a CDP solution specialized for pharmaceuticals which it claimed to be the industry-first HIPPA-compliant CDP. In January 2023, the company launched iQ Events, a no-code solution that enables users to better gather and analyze zero and first-party data. In December 2023, Tealium launched a tool called Insights to improve business monitoring.

Tealium claims to be a pioneer in introducing customization options, which as of August 2024, consisted of 1,300+ built-in integrations supported by the platform allowing Tealium’s data to be shared across marketing and sales teams. For instance, in July 2021, Tealium introduced a new free add-on to its platform known as Functions, through which firms can customize their existing integrations in order to better fit specific customer use cases. In January 2022, research by Forrester claimed that Tealium’s platform results in a 363% ROI over three years and an 8.5% increase in campaign engagement.  

Tealium also claimed to have  crossed the USD 100-million revenue mark in the fiscal year for 2020.

Key Customers and Partnerships

As of July 2022, the firm served more than 850 business users including New Balance, Barclays, Hotwire, and Bed bath & beyond. 

In June 2022, Tealium partnered with Merckle to add identity resolution to its platform, enabling cookieless customer identification with the flexibility to add up to 10,000+ offline attributes of customers. In November 2022, the firm partnered with identity providers including Epsilon, Acxiom, Merkle, Okta, and Neustar and launched an Identity Partner ecosystem, enabling users to activate first and third-party data on Tealium’s CDP platform to create enriched customer profiles to deliver personalized experiences. In July 2024, Tealium entered a strategic collaboration agreement with Amazon Web Services (AWS) to accelerate global customer data and AI innovation.