Tealium, a customer data platform (CDP), has entered a strategic collaboration agreement with Amazon Web Services (AWS) to accelerate global customer data and AI innovation.

Tealium aims to enhance its customer data solutions by leveraging the secure and scalable infrastructure offered by AWS. The alliance will provide enterprises with direct access to Tealium's real-time customer data platform, enhancing AI-driven data collection, governance, and execution while maintaining data privacy. The partnership is expected to be particularly beneficial for companies operating in highly regulated industries, enabling them to use AI-driven technologies more efficiently and in compliance with data privacy regulations.

Analyst QuickTake : The strategic collaboration agreement between Tealium and AWS furthers Tealium's strategy by leveraging AWS' secure and scalable cloud infrastructure to accelerate global customer data and AI-driven growth. The partnership complements Tealium's collaborations with identity providers such as Epsilon, Acxiom, Merkle, Okta, and Neustar, as well as major social media and digital platforms such as Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google. By integrating first- and third-party data, these partnerships strengthen Tealium's core offering of a robust CDP that enables enriched customer profiles and personalized experiences while ensuring compliance with privacy regulations.