Funnel

Funnel is a marketing data platform based in Sweden that automatically collects, cleans, and categorizes data from multiple sources. The platform also has a number of automation features such as automatic currency conversion and centralized data storage, which enables users to shift between different data warehouse software or customer relationship management (CRM) systems. As of October 2021, Funnel had 1000+ brands using its platform including Samsung, Adidas, Superdry, and Skyscanner.

Customer reviews commend Funnel’s platform for its intuitive interface and ease of use, with respect to tracking and gathering data from multiple channels. The platform also offers a large number of integrations (500+ as of October 2021) to connect to the rest of a firm's marketing stack.

Funnel has had four rounds of funding, the most recent of which took place in January 2020, where the firm raised USD 47 million in Series B funding led by Eight Roads Ventures.

In October 2021, Funnel raised USD 66 million in a “pre-IPO” funding round led by Fourth Swedish National Pension Fund (AP4) and Stena Sessan. The management stated that its value had risen significantly compared to the USD 47 million valuation received during its January 2020 funding. The firm was expected to be publicly listed in Sweden within 6 to 18 months.