VividQ is a pioneering company in the field of holographic display technology for augmented reality (AR) and virtual reality (VR) applications. Founded in 2017 and based in Cambridge, UK, VividQ has developed proprietary software and hardware solutions that enable the creation of high-quality 3D holographic images. The company's technology allows for the rendering of objects in 3D space by engineering light waves, mirroring the way humans naturally see objects.
VividQ's holographic display software is compatible with standard game engines like Unity and Unreal Engine, making it accessible for game developers to create new immersive experiences. In January 2024, the company claimed to have created the first-ever holograms with "retina resolution," matching the resolution and real-life focus cues expected by the human eye. This breakthrough allows for a more natural viewing experience, with users able to dynamically switch focus and change the distances of digital objects, potentially reducing side effects such as nausea, eye fatigue, and headaches commonly associated with VR use.
The company's technology is designed to work with high-performance display hardware, such as 4K LCoS (liquid crystal on silicon) displays. VividQ has collaborated with JVCKenwood, a Japanese electronics firm, to showcase and commercialize its retina resolution holograms. In 2023, VividQ partnered with Dispelix, a waveguide designer and manufacturer, to develop a 3D waveguide combiner that can accurately display simultaneous variable-depth 3D content within a user's environment.
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