D-ID is an Israeli AI company that specializes in creative media technologies, primarily focused on generating and animating realistic digital humans from still images. Founded in 2017, D-ID initially developed facial de-identification solutions to protect images from facial recognition software. The company has since evolved to offer a range of AI-powered video creation tools. D-ID's flagship product is the Creative Reality Studio, a self-service platform that allows users to create videos featuring AI-generated digital presenters from text and images. The platform combines D-ID's proprietary deep learning face animation technology with large language models and text-to-image capabilities.
D-ID's technology gained widespread attention with the viral success of Deep Nostalgia, a feature developed in partnership with MyHeritage that animates old family photos. Building on this success, D-ID has expanded its offerings to include Speaking Portrait, which transforms still photographs into customized, photo-realistic videos capable of delivering scripted messages. In December 2022, D-ID launched the first multimodal generative AI video platform that combines text, image, and video generation in a single interface.
The company's AI-powered solutions have found applications across various sectors, including corporate training, education, marketing, and customer service. D-ID's technology enables the creation of digital presenters, brand ambassadors, and AI chatbots with photorealistic faces, aiming to enhance engagement and reduce production costs. As of September 2023, over 110 million videos had been created using D-ID's AI platform.
D-ID places a strong emphasis on ethical use of its technology, implementing safeguards against potential misuse such as deepfakes and misinformation. The company has established partnerships with privacy experts and ethicists to develop guidelines for responsible AI development and use.
Key customers and partnerships
D-ID has collaborated with several notable companies and organizations to implement its AI video technology. The company partnered with MyHeritage to create the Deep Nostalgia feature, which went viral and drove significant user engagement. D-ID has also worked with Warner Bros. Pictures on personalized movie promotions and with Mondelez (formerly Kraft Foods) on marketing initiatives.
In the public sector, D-ID collaborated with Public Health France on an HIV awareness campaign called "Letter to Myself." The company has also partnered with The Glimpse Group to explore applications in the metaverse and virtual reality spaces. D-ID's technology has been used in impactful social campaigns, such as "Listen to my Voice," which addressed domestic violence issues in Israel.
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