Morgan Stanley Alternative Investment Partners

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

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 Founded in Germany, Adjust is a marketing analytics platform purpose-built for mobile app marketing. The platform includes many tools for 1) measuring and attributing customer activity from different marketing channels, 2) automating mobile marketing campaigns, 3) protecting customer data from fraud and bots. Adjust had 50k+ customers (by October 2021) including Soundcloud, Booking.com, Spotify, and Yelp.
 
 
 Adjust claims to be the only mobile marketing analytics platform that also includes mobile marketing automation tools for campaign optimization. Another key feature is that it provides unlimited and unrestricted access to campaign raw data, app, and partner tracking.
 
 
 Adjust was acquired in February 2021 by AppLovin, the largest technology platform for app developers, reportedly for USD 1 billion. According to analysts, the purpose of the acquisition was to deepen AppLovin&rsquo;s vertical integration and presence in the mobile marketing analytics space. 
 
 
 In October 2021, Adjust added Connect TV (CTV) and &nbsp;Over The Top (OTT) to its product offering, allowing developers to measure the ad performance of these channels on mobile apps.
 
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Simplifying healthcare administration with intuitive tech tools

Hospital Management

Arcadia is a healthcare technology company that provides a comprehensive data platform for healthcare providers and payers. The company's flagship product, Arcadia Analytics, serves as a cornerstone for managing value-based care contracts and population health initiatives. Arcadia's platform aggregates and analyzes data from various sources, including clinical EHRs, claims data, social determinants of health, pharmacy records, and ADT feeds, to provide actionable insights for healthcare organizations. The platform offers flexibility and accuracy, enabling users to generate actionable data shared across networks. Arcadia Analytics features a user-friendly web portal and deep data mining capabilities, allowing healthcare professionals to access essential tools for population health management. In December 2023, Arcadia sold its managed service organization and value-based care service division to Guidehealth, a value-based care enablement startup. However, Arcadia continues to partner with Guidehealth, providing its data analytics platform to power the newly acquired offering.
Key customers and partnerships
Arcadia's platform is utilized by a wide range of healthcare organizations, including providers, payers, and innovative organizations seeking to improve population health management. In October 2022, the company was recognized as one of the largest health tech companies in Massachusetts by the Boston Business Journal. Arcadia has established partnerships with various healthcare entities, including a collaboration announced in December 2023 with Guidehealth to leverage Arcadia's data analytics platform. The company's solutions have been implemented by multiple teams within healthcare organizations, demonstrating its wide-reaching impact in the industry.

Technology providers that enhance satellite operations

Next-gen Satellites

Vector offers micro satellite launch services.

Invoca is the recognized leader in conversation intelligence AI that enables marketing, e-commerce, and contact center teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results.

Tendril enables utilities to drive customer engagement via a rich and tailored experience for the home energy consumer. Energy and service providers rely on Tendril’s customizable software solutions to engage consumers to meet efficiency goals and improve customer service operations. All solutions are powered by an open, cloud-based, secure, and scalable platform that seamlessly supports numerous other utility-grade applications.

Vector was founded by several members of the original SpaceX team and is a disruptive innovator that connects space startups with affordable and frequent launch and platforms to enable space capabilities at a speed and price point never before possible.  Vector has a big vision to reshape the 400 billion dollar space market by combining dedicated low-cost micro satellite launch and software defined satellites (Galactic Sky) to dramatically increase access and speed to orbit.

Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success.

Oblong Industries is a design-driven software and hardware company whose mission is to put a new user interface on every computer in the world. Oblong’s technology has roots in more than two decades of research at the MIT Media Lab and was the direct basis for the computers depicted in the film “Minority Report”. The company, founded in 2006, maintains global headquarters in Los Angeles, CA.  The g-speak™ Spatial Operating Environment (SOE) is Oblong’s application development and deployment platform. It's the only general purpose platform designed from the ground up to give programmers access to the principles of spatial (and gestural) computing and real-world pixels, and to enable applications that are inherently multi-screen, multi-user, and multi-device. Oblong has used g-speak to help Global Fortune 500 companies like Boeing, Saudi Aramco, and GE (as well as government agencies and universities) build and deploy profoundly productive solutions in areas including modeling and simulation, logistics and supply chain management, natural resource discovery and extraction, energy grid management, and financial and scientific data navigation and visualization.  Oblong’s Mezzanine™ product, built atop the g-speak platform, is a room-scale visual collaboration system offering a unique shared pixel workspace: multiple participants work across multiple screens, sharing data, live video, and applications -- and exercising collaborative control -- from every device (phones, tablets, laptop browsers) they bring with them into the room. Telepresence capabilities, collaborative whiteboarding, and presentation design and delivery are integrated into the Mezzanine experience. Each Mezzanine room can join up to three other Mezzanine rooms (or connect to standard telepresence / videoconference endpoints) to enable distance collaboration of unprecedented immediacy and fluidity.  The Oblong team comprises former executives, developers, and engineers from (among others) Apple, Google, Pixar, Microsoft, Accenture, and Disney. Oblong is privately held; investors include The Foundry Group, Morgan Stanley Alternative Investment Partners, and Energy Technology Ventures.

LittleBits is an open source library of over 60 electronic modules that snap together with magnets allows users to view, download, and share designs and make their own Bits through the use of prototypes. Deluxe kit, Smart home kit, Arduino coding kit, Synth kit, hardware development kit, and workshop set are some of the electronics learning modules provided by littleBits.  LittleBits was launched by Ayah Bdeir in 2011 and is operated from New York, United States.

ClickFox is the market leader in journey analytics and the only specialized journey solution certified in Hadoop. With over a decade of expertise monetizing the world’s largest customer interaction sources, we have proven success transforming big data into connected, dynamic journeys delivering billions in incremental revenue, operational efficiencies, NPS and C-SAT improvements to our clients.

Integrated Dental Holdings operates as a holding company. Integrated Dental Holdings, through its subsidiaries, provides dental services such as x-rays, treatments, and cleaning of the mouth.

Morgan Stanley Alternative Investment Partners (AIP) provides innovative alternative investment solutions across hedge funds, private equity, real estate and diversified alternatives. Our dedicated investment teams draw on a deep understanding of alternative investment strategies formed over decades of investment experience. We apply this deep understanding to bring thoughtful, opportunistic and innovative solutions to our clients.

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