SmarterX

SmarterX (formerly Smarter Sorting) uses machine learning, algorithms, and a cloud-based platform to scan, identify, categorize, and sort chemical-containing products. This helps retailers and their suppliers get rid of unwanted chemicals, which Smarter Sorting will pick up to recycle instead of having them incinerated. The company also introduced a new regulatory platform in 2020 by partnering with a major retailer, to help retailers to ship and sell lithium-ion (li-ion) batteries sustainably, by providing them adequate support on regulatory requirements around li-ion battery products. The company provides its services in the USA and Canada.

The company charges businesses a subscription fee per month based on the number of items they register for the sorting assessment. 

As of August 2022, the company had secured over 1,600 consumer brands and partnerships with 24 national supermarkets and retailers, including Costco, Wegmans, and Albertsons Companies. They claim their technology can classify 2 million consumer products across 3,500+ data points and 150 million chemical compounds.

Funding and financials

In August 2022, the company raised USD 7 million in a funding round led by Regeneration VC. This is an extension of the company’s previous funding round in March 2022.