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Adverity

Marketing Automation
Product stageSegments
Growth
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Marketing data & analytics
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Adverity is a data intelligence platform founded in Austria for gathering customer data to provide insights and predictions. Marketing teams can use Adverity's system to automate data collection from 600+ sources as well as harmonize, enhance, and enrich it with AI to provide predictions that uncover hidden trends. By September 2021, Adverity counted IKEA, Red Bull, Unilever, and Vodafone among its customers.

In April 2024, the company launched an AI-powered assistant called Enrichment Copilot to help customers transform and cleanse their data.

According to the firm, the platform has been purpose-built with marketers in mind and does not require any coding or system maintenance. It also offers campaign monitoring specific to marketing. In February 2022, a research done by Forrester revealed that Adverity’s platform results in a 368% ROI over three years and 75%-80% saving in employees time due to efficiency improvements on data management and marketing analytics activities.

Key customers and partnerships

In June 2022, Adverity partnered with Neustar , a provider of various customer identity and analytics solutions, to enable marketers to unify their data to measure and optimize marketing and brand performance.  

Funding and financials

In August 2021, Adverity raised USD 120 million in its Series D funding round led by Softbank Vision Fund. The firm was to use the funds to continue to develop its product range by providing more detailed predictions to marketing teams. Adverity also reported that it experienced 120% client growth over a 12-month period ending August 2021.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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EDGE Insights

Liftoff: Funding for marketing automation scales new heights

Recent Updates

Product updates
Apr 9, 2024
Adverity introduces AI Assistant Enrichment Copilot for data transformation
Marketing Automation
Partnerships
Jul 27, 2022
Adverity partners with Neustar to manage and optimize data for marketers
Marketing Automation
Partnerships
Apr 28, 2022
Adverity launches on Google cloud marketplace
Marketing Automation
Partnerships
Apr 6, 2022
Adverity’s marketing data integration solution recognized as premium certified app on SAP Store
Marketing Automation

Company Brief


HQ location:
Rathausstrasse 1/2nd Floor Vienna AUT
Founded year:
2015
Employees:
251-500
Total Funding:
USD 166.3 million
Last Funding
USD 120.0 million, Aug 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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