Addepar is a wealth management platform that caters to financial advisors, asset managers, private banks, and other financial institutions. The platform aggregates portfolio, market, and client data and uses analytics to provide users with data-driven insights to make informed decisions when advising clients. In October 2021, the company acquired AdvisorPeak, a software solutions provider for financial advisors, for an undisclosed amount. AdvisorPeak provides software solutions for financial advisors to streamline the digital wealth management process. Following the acquisition, AdvisorPeak’s product offering is expected to complement that of Addepar’s, which will aid Addepar in offering a broader range of services.
Key customers and partnerships
As of September 2024, the company managed around USD 6.0 trillion worth of assets on its platform and served over 100,000 users across 25 markets.
In September 2024, Addepar partnered with Itaú Private, a Brazilian private banking services provider, to implement its data aggregation and performance reporting platform exclusively in Brazil. Through this collaboration, Addepar's technology will enable Itaú Private's clients to access detailed insights into their global wealth portfolios, including returns, transactions, and balances for both onshore and offshore investments.
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