Berlin-based wefox offers digital automobile and home insurance via a mobile app. It also operates a global affinity business that connects insurance companies with distribution partners to expand their distribution network and improve sales. The company operated in five European markets as of July 2024 including Austria, Italy, Poland, Netherlands and Switzerland.
The company sells its insurance policies via agents, and also partners with associate brokers to sell its policies. As such, wefox offers personalized advice on its insurance policies, which it claims saves up to 5% on users’ current premium. It also guarantees matching or better conditions on insurance, with advisors helping to source suitable coverage if an appropriate wefox policy is unavailable. Through its mobile app, users can access their insurance policy documents, update their personal details, and file and track progress on claims.
Additionally, wefox had plans to release its technology stack through the use of APIs that would allow other insurance companies to develop their own insurance products, along with monitoring and claims handling capabilities.
In July 2024, the company exited the German market as part of its portfolio refocusing strategy. It sold assona GmbH to the Ecclesia Group, and its German insurance brokerage activities to IWV Versicherungsservice AG.
In 2023, wefox recorded gross written premiums of EUR 237 million (USD 258 million; up 21% YoY) and a net loss of EUR 36 million (USD 39 million; down 13% YoY).
Key customers and partnerships
The company served nearly 3 million customers as of May 2024, and claimed it offers distribution capabilities to over 300 insurers through 4,000 distribution partners.
In June 2022, wefox partnered with Akur8, a Paris-based InsurTech that develops AI solutions to automate the insurance pricing process. Through the partnership, wefox planned to leverage Akur8’s proprietary solution that automates risk and demand modeling to improve the pricing of its insurance products.
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