JD.com (Nasdaq: JD) is China's largest online retailer and second-largest B2C ecommerce marketplace. Founded in 1998 by Richard Liu, JD.com began as a small electronics store in Beijing before transitioning to an online model in 2004. The company went public on the Nasdaq in 2014, becoming the first major Chinese ecommerce firm to list in the US For the fiscal year 2023, JD.com reported net revenues of RMB 1.0462 trillion (approximately USD 151 billion).
JD.com offers a wide selection of products across major categories including electronics, apparel, home furnishings, FMCG, fresh food, and home appliances. The company operates both as a direct retailer and a marketplace for third-party sellers. Key features of JD's business model include:
A sophisticated logistics network with over 1,400 warehouses across China
Same-day or next-day delivery for over 90% of retail orders
A focus on authentic products and quality control
JD Worldwide cross-border ecommerce platform for international brands
JD Logistics providing supply chain solutions
JD Health offering online healthcare services
JD Retail Cloud supporting digital transformation for businesses
In recent years, JD.com has expanded its offline presence, aiming to build a network of 5 million stores over three years. The company has also invested heavily in technology, spending nearly RMB 100 billion on R&D since 2017. JD.com continues to focus on lower-tier cities in China for growth, customizing products and improving logistics to serve these markets. As of December 2023, JD.com employed nearly 620,000 people and served approximately 588 million active customers annually.
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