Skyword offers an integrated offering consisting of a content marketing platform, content marketplace, and consultancy services for a content strategy. The company’s flagship product, Skyword360, is a content marketing platform that allows users to collect and discuss ideas from contributors, plan content calendars, and assign tasks. The company also offers data insights and analytics through its Skyword Intelligence solution.
In May 2024, Skyword launched AI-powered content optimization within its Accelerator360 tool, enabling automated audit and enhancement of existing website content.
As of September 2024, the company integrated its platform with various third-party tools and platforms, including Adobe, Seismic, and WordPress, among others.
In October 2018, Skyword merged with TrackMaven, a marketing insights company, to enhance its content planning, creation, and activation process. Additionally, in September 2014, Skyword acquired video creation platform Vidaao to enhance its video generation capabilities.
Key customers and partnerships
As of September 2024, Skyword’s notable customers included Samsung, Colgate, Salesforce, Verizon, Mastercard, HP, Tom's of Maine, and MGM Resorts International.
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