Growth Channel

Growth Channel is a comprehensive marketing solution for marketing teams. It uses advanced AI and data-driven strategies, including Open AI’s GPT-3 framework to identify and reach target audiences with precision, utilizing customer data to create personalized marketing campaigns. The platform offers three main solutions: 1) Personas, which helps companies build detailed customer profiles using real data by leveraging 50+ data partners, industry benchmarks, and GenAI to gain deeper insights into audience behavior and preferences; 2) Programmatic ad platform, a demand-side ad platform (DSP) that enables marketers to create, manage, and optimize advertising campaigns across 150+ ad exchanges, covering various formats such as mobile, web display, connected TV (CTV), native, digital out-of-home (DOOH), audio, and video; and 3) Events IQ, an automated geolocation intelligence platform that helps businesses build and target intent-based audiences for marketing campaigns based on event attendees and location visits, particularly for conferences, expos, seminars, meet-ups, and festivals. It also offers a personalized marketing playbook, competitor analysis powered by Semrush, and the "Unified Analytics Dashboard," which provides an integrated AI-powered campaign optimization with Google Universal Analytics.

The company claims 30% cost savings per campaign while saving two to three days in monthly data analytics.

Key customers and partnerships

As of August 2023, its customers include eDeltaPro, Workfluence, Productable, Nitex, Tribe, and SaveDay.