AWM Smart Shelf

A vision technology company, AWM (Adroit Worldwide Media) Smart Shelf offers an array of retail solutions. The company’s main cashierless checkout solution is called AWM Frictionless, a collaborative solution offered in partnership with Microsoft Azure, and uses several of AWM’s product offerings to create an enhanced shopping experience. 

As shoppers arrive, they launch their mobile app to check in, where the AWM Frictionless platform notes their presence. As shoppers move, cameras track them, and their identity is further validated by facial-matching software. Product selection is then tracked through AWM’s Automated Inventory Intelligence solution, which uses a series of super-wide-angle low-light HD cameras and AWM’s LED Fascia technology (a type of automated shelving technology). Machine learning tracks shopper purchases and makes shopping list recommendations during subsequent visits. Once shopping is done, shoppers simply exit the store and are automatically charged in their online accounts. 

Key customers and partnerships

The company’s partnerships go beyond the retail sector. In January 2020, AWM partnered with OptiCrib to offer friction-free inventory management in the industrial and commercial supply space. Meanwhile, AWM’s retail partnerships include Albertsons, Aramark, Coop, Diageo, The Home Depot, Greenpicks Market, and Choice Markets .