ImagineAR

ImagineAR is an AR-as-a-Service no-code self-publishing platform that allows users to create AR campaigns through their mobile phone app. ImagineAR enables customers to access videos, information, advertisements, coupons, 3D holograms, and other interactive content hosted on its cloud by pointing their mobile devices at various objects such as logos, signs, products, and landmarks. 

In addition to the AR platform, the company offers a software development kit (SDK) that integrates with users’ existing native mobile apps, a WebAR (No App AR) service, a Cloud content management system (CMS), and a mobile app. The software development kit (SDK) enables organizations and sports teams to integrate the ImagineAR platform into their own existing mobile apps, providing real-time analytics and integration with the ImagineAR Cloud CMS. ImagineAR Cloud CMS enables centralized self-publishing of AR content using the ImagineAR Client Dashboard and global ImagineAR Cloud. It supports multiple file formats, including MP4, JPEG, PNG, USDZ, and GLTF/GLB, for creating immersive AR experiences, leveraging Microsoft Azure’s cloud technology. Furthermore, ImagineAR’s WebAR platform allows the launch of app-free AR content, integrated with ImagineAR Cloud CMS. Additionally, ImagineAR provides a free mobile app for users to create and activate interactive AR campaigns.

In December 2023, the company disclosed that it was planning to integrate Azure OpenAI in 2024, providing access to OpenAI's large language models (LLMs) such as GPT-4. Further, the company intends to increase its mobile app ROI with the ImagineAR SDK platform, with targeted markets including casino gaming, entertainment, college and retail.

Key customers and partnerships

The company’s customer base includes Grubhub, Baltimore Ravens, College Football Playoff, Shoppers Drug Mart, Real Sociedad, Sidearm Sports, and the Hip Hop Hall of Fame.

ImagineAR’s partnerships include that with SPORTFIVE Hungary kft (February 2023) to provide Ferencvárosi Torna Club with AR experiences integrated into the team's official mobile app; online ecommerce fan engagement site, Book You Stadium (January 2021) to offer an immersive AR experience featuring top LaLiga soccer club players for their fans; and a five-year partnership agreement with NFL Alumni Academy (September 2020) to offer its ImagineAR platform for the launch of the upcoming interactive mobile products related to the NFL. Moreover, ImagineAR holds partnerships with VR/AR Association, Global Sports Innovation Center (GSIC), and Microsoft as a Certified Microsoft Azure Partner.

Funding and financials

The company has been listed publicly on the Canadian Securities Exchange (CSX) since 2012. In FY2023, the company recorded licensing income of CAD 192,657 (~USD 143,405), a more than 2x increase in YoY revenue. Despite the revenue increase, the company recorded a net loss per share of CAD 0.01 (~USD 0.01) compared to FY2022’s net loss per share of CAD 0.02 (~USD 0.02).

The company closed its non-brokered private placement financing in November 2023, raising gross proceeds of USD 0.78 million. The proceeds from the private placement were earmarked to bolster the company’s SDK technology, develop proof-of-concept AR activations with AI integration, and provide sales and marketing support.