Bird

Bird is a micromobility company that operates shared electric scooter and bicycle services across cities worldwide. Its core offering involves deploying fleets of e-scooters and e-bikes that customers can rent through a mobile app for short urban trips as an alternative to driving or public transit. Bird's scooters are equipped with electric motors and can be unlocked and paid for via the company's app.

In its early years, Bird rapidly expanded into hundreds of cities by leveraging a dockless model where scooters could be parked anywhere. However, the company faced challenges with unit economics, as the relatively inexpensive scooter models had short lifespans and were prone to damage from heavy usage. Bird later transitioned to a model utilizing more durable, purpose-built scooters designed for longer lifecycles.

Despite being a pioneer in the shared micromobility space, Bird consistently struggled with profitability. In November 2022, the company admitted overstating its shared scooter revenue for at least two years due to improperly recording uncollected balances, requiring restatements of its 2020 and 2021 financials. Bird's cash crunch ultimately led to layoffs, market exits, and a bankruptcy filing in December 2023 to facilitate a sale of its US assets while its Canadian and European operations continued normally.

Prior to its bankruptcy, Bird reported having facilitated over 300 million trips globally as of December 2023, offsetting an estimated 90 million pounds of carbon emissions. In September 2022, Bird acquired rival Spin for USD 19 million, collectively operating across 350 cities at that time.