Passion Capital is a partnership of entrepreneurs and operators applying their experiences to helping founders and early-stage teams build great digital media/technology companies. They are Stefan Glaenzer, Eileen Burbidge and Robert Dighero.  They have been personally involved in the largest European technology exits of the past decade, including the biggest exits of the year for 4 of the past 10 years by market value (Ricardo.de acquired by QXL, Skype purchased by Ebay, Last.fm acquired by CBS, and QXL/Tradus acquired by Naspers) and want to be involved in many more.  They believe that the critical differentiator and key asset of a successful business is the passion and ability of its founders.  They are committed to fostering an ecosystem of technology, collaboration and executional excellence in Europe. As an example of this, White Bear Yard is their own hub for activities, ambitions and energy and where have fun in the process.

Passion Capital

Founded in 2016, Icebreaker has invested in over 50 fast-growing tech startups built by domain expert founders from companies like Rovio, Nordea, Pipedrive, Eniram, IBM and BCG. In addition to the fund, Icebreaker also runs a community of more than 1000 founders and pre-founders with 5+ years of relevant industry experience and the will to start, build or join strong tech companies. With the initial ticket sizes of €150k - 800K Icebreaker provides enough funding for companies to get to a position of strength and avoid post-accelerator limbo without having to resort to disreputable sources of capital and unfriendly deal terms.

Icebreaker.vc

Founders' success is often defined by their physical location. Tapping into top startup ecosystems need expensive relocation and time. LIFT99 connects startup founders across borders by sharing unique knowhow through an invite-only online platform. Founders connect over burning topics like fundraising, entering new markets, hiring, etc. LIFT99 supports founders across their lifecycle and uses behavioral and company data to provide the highest value to founders. The online platform is supported by physical co-growing centers in emerging markets (CEE) and founder-focused events.

LIFT99

Paladin Capital Group is a leading global investor that supports and grows the world’s most innovative companies through venture investment, expansion, and growth capital.  Paladin is a leader in investing in technologies, products, and services focused on dual use in both commercial and governmental markets with a strong value-add culture. The Paladin team merges financial expertise with national security and technical competence to add value across a wide array of market sectors and company stages. Paladin is focused on being an active investor—bringing decades of experience, advice, access, and relationships to its portfolio companies. Their most recent fund focuses on digital infrastructure resilience, investing globally in advanced technologies and solutions which enable, monitor, manage, and defend critical infrastructure that is dependent on cyber space.  The firm is headquartered in Washington, DC, with offices in New York City, Silicon Valley, London, and Luxembourg.

Paladin Capital Group

Lemonade Stand is a VC fund that focuses on early stage B2B investments in Baltic and East European founders no matter the HQ location. Investing €25-300K in strong teams, technology or traction.

Lemonade Stand

Dashbird

Dashbird helps developers to deliver bullet-proof and fast serverless applications by offering actionable insights and debugging features. It makes software and app development quicker, leaner and helps to optimize costs.  Dashbird uses Cloudwatch logs in order to offer in-depth analytics and the 2 minute setup doesn't require any code changes.

Dashbird is an Estonian company that offers a platform for enterprise development teams to detect and fix issues with serverless applications on AWS Lambda, which are hosted in cloud environments. The platform includes an insights engine that is capable of running checks to detect performance, availability, cost, and security risks. The company also claims that its technology streamlines queue delay monitoring to make it easier for developers to keep track of.&nbsp;

The innovative cost dynamics of serverless computing allow more customers onto the cloud without breaking the bank.

Serverless Computing

Dashbird is a serverless application monitoring platform that provides observability, troubleshooting, and recommendations for best practices for applications running on Amazon Web Services (AWS). Founded in Tallinn, Estonia in 2017, Dashbird offers an all-in-one tool designed to help developers and organizations manage and optimize their serverless infrastructure. The platform collects data from various sources within a cloud environment without requiring code instrumentation or additional agents. Dashbird's key features include interactive dashboards for visualization, custom event tracking, and real-time alerts for critical conditions. The company's solution is particularly focused on monitoring AWS services such as Lambda, API Gateway, DynamoDB, ECS, Step Functions, SQS, and Kinesis Data Streams. Dashbird's platform is designed to detect misconfigurations, best practice violations, and problematic resources across these services, providing users with explanations and step-by-step troubleshooting guides for each detected issue. In April 2020, Dashbird raised USD 2.1 million in seed funding to expand its capabilities and cover more cloud services beyond AWS.

Automating Serverless Best Practices with Dashbird’s Serverless Well-Architected Insights

You’ve been thinking of Serverless all wrong!

Observability

Tallinn-based Dashbird raises $2.1 million to help developers with its serverless application monitoring tool

Monitoring for serverless

Introducing easy custom event monitoring for serverless applications.

Tools that streamline software development

DevOps Toolchain

Scale Your Serverless App with Dashbird's New Features

Dashbird is an Estonian company that offers a platform for enterprise development teams to detect and fix issues with serverless applications on AWS Lambda, which are hosted in cloud environments. The platform includes an insights engine that is capable of running checks to detect performance, availability, cost, and security risks. The company also claims that its technology streamlines queue delay monitoring to make it easier for developers to keep track of.&nbsp;Key customers and partnershipsAs of April 2020, the platform served over 10,000 companies including Newstore, Shamrock Trading Corporation, and Meltwater.

Triggermesh’s platform allows users to create serverless apps that integrate multiple cloud, data center, and on-premise software and environments, on top of Kubernetes. Through these integrations, the platform aims to break “silos” between enterprise customers and their software development and IT operations (DevOps) teams. The cloud and infrastructure integration development speed is reportedly enhanced by reusing connectors and customizable templates.In March 2022, the platform announced broad support for KNative (an open-source platform to build and deploy serverless workloads) which includes any conformant Knative deployment, along with the provision of Knative distribution. TriggerMesh also announced broad support for creating event-driven architecture that runs on Kubernetes in Google Cloud, to enable users to create integrations to sync data or drive event-driven workloads. Triggermesh went on to launch a service to enable enterprises using Kubeless migrate to Knative in May 2022.

Triggermesh

Iron.io offers multiple tools to assist development operations (DevOps) to focus on core tasks, without managing infrastructure. The company entered the serverless computing market in 2016, with the launch of IronFunctions, effectively an open-source platform that can be used by developers and uses containers as the base. It allows users to launch serverless applications and functions on private and public clouds, on-premise servers, and hybrid environments. IronFunctions can be written in a variety of programming languages including Ruby, PHP, Python, Java, Node.js, Go, and .NET. However, the company currently only provides helper libraries and integration with Amazon Web Services (AWS) Lambda.The company has expanded its operations since 2017 by adding an office in Tokyo, expanding its engineering and customer success teams, and continuing to improve the company’s products (bug fixes, improvements to internal tooling, and adding concurrency graphs, etc.). Iron.io looks to continue ramping up the development of its products by improving performance and reliability and developing a new user interface.Iron.io also continues to invest in new cutting-edge technologies such as “Computerless,” which eliminates the physical machine altogether and allows for it to be fully encapsulated in fiber optic cable.Key customers and partnershipsIts key customers include Google, Harry’s, Philips, Whole Foods, Veritone, and Counsyl.

Iron.io

Elotl offers the “Elotl Milpa” serverless platform to deploy Kubernetes (container orchestration system) apps on the cloud (mainly AWS, Google Cloud, Azure cloud, and Oracle cloud). It allows users to run their Kubernetes workloads in a cost effective manner (around 60%-80% cost savings relative to traditional offerings), avoiding vendor lock-in, Its offering also includes multi-tenancy security.Key customers and partnershipsAs of January 2022, its customers included Robinhood, Ronin, and Symphony, among others.In the year leading to November 2021, deployments through Elotl expanded 5x YoY, and the company became a founding member of the “Mobile Native Foundation” (a space for developers to collaborate on open source projects and discuss topics).

Elotl

ServerlessOps offers DevOps transformation advisory services, focusing on Amazon Web Services (AWS) serverless technology. The firm covers both technical training as well as implementation engineering. ServerlessOps claims it focuses on promoting AWS usage, as it believes AWS Lambda has the best combination of runtime and range of cloud services.

ServerlessOps

Sparta is an open-source framework for building and deploying Go microservices on AWS Lambda-powered microservices. It allows developers to define their application logic, AWS infrastructure, operational metrics, alert conditions, and security policies using Go types within a monorepo. Sparta transforms a Go application into a self-deploying AWS Lambda service, automatically provisioning the required infrastructure through CloudFormation.It integrates with various AWS services, including DynamoDB, S3, Kinesis, SNS, SES, CloudMap, CloudWatch Events, CloudWatch Logs, and Step Functions. It also allows provisioning custom AWS resources and defining IAM roles with limited privileges to minimize the service's attack surface. Sparta emphasizes security and operational best practices as first-class goals.One of Sparta's key features is its ability to discover dynamically created AWS resources at runtime, eliminating the need for hard-coded ARNs in the codebase. This promotes an immutable infrastructure approach. The framework aims to discourage the deployment of monolithic applications as Lambda functions, instead favoring a microservices architecture.

Sparta

This includes all serverless software which does not fall into the other categories but are related to the serverless market (e.g serverless based database providers).

Software and services that monitor, optimize, and enable integrations to improve performance.

Businesses and organizations helping programmers transition to serverless platforms by reducing client dependency on vendor-specific offerings.

Businesses that fill in knowledge gaps between clients and serverless vendors for developing and running complex apps and programs.

Vendor platforms such as AWS Lambda and Azure Functions used by clients to run their program. Effectively the infrastructure for serverless computing.

Serverless database providers offer infrastructure for running Gen AI models

Dashbird is a serverless application monitoring platform that provides observability, troubleshooting, and recommendations for best practices for applications running on Amazon Web Services (AWS). Founded in Tallinn, Estonia in 2017, Dashbird offers an all-in-one tool designed to help developers and organizations manage and optimize their serverless infrastructure. The platform collects data from various sources within a cloud environment without requiring code instrumentation or additional agents. Dashbird's key features include interactive dashboards for visualization, custom event tracking, and real-time alerts for critical conditions. The company's solution is particularly focused on monitoring AWS services such as Lambda, API Gateway, DynamoDB, ECS, Step Functions, SQS, and Kinesis Data Streams. Dashbird's platform is designed to detect misconfigurations, best practice violations, and problematic resources across these services, providing users with explanations and step-by-step troubleshooting guides for each detected issue. In April 2020, Dashbird raised USD 2.1 million in seed funding to expand its capabilities and cover more cloud services beyond AWS.
Key customers and partnerships
Dashbird's customer base includes both small companies testing ideas and Fortune 500 enterprises with established user bases. Notable customers include Coca-Cola North America and Verizon, both of which have embraced serverless technology for its agility, stability, security, and cost-effectiveness. Moonmail, an email service used by companies like Nespresso, Amazon, and Circle, also transitioned from traditional server architecture to serverless using Dashbird's monitoring capabilities. The platform has positioned itself as a solution for organizations shifting from server-centric architectures to distributed, cloud-based applications, helping them monitor application performance and end-user experience within a single overview.

Sonar is a suite of software quality assurance tools designed to help developers produce clean, secure, and reliable code. The company's flagship product, SonarQube, is an open-source platform for continuous code quality inspection. It performs automated code reviews using static analysis to detect bugs, code smells, and security vulnerabilities across more than 30 programming languages. SonarQube integrates into the development workflow, providing real-time feedback during code reviews and enforcing quality gates to ensure only code meeting predefined standards moves forward in the pipeline.
In addition to SonarQube, Sonar offers SonarCloud, a cloud-based version of the platform, and SonarLint, an IDE extension that provides immediate feedback to developers as they write code. These tools work together to support Sonar's "Clean as You Code" methodology, which aims to maintain high code quality standards throughout the development process. Sonar's solutions go beyond simple error detection, addressing deeper issues that may be overlooked by both human reviewers and AI coding assistants. The platform offers features such as code coverage analysis, duplication detection, and maintainability metrics to provide a comprehensive view of code health.

Sonar Source

<div>
 
 Asana is a cloud-based work management platform that helps teams organize, track, and manage their work. Founded in 2009, Asana provides tools for project and task management, collaboration, and workflow optimization. The platform allows users to create projects, assign tasks, set deadlines, share files, and communicate with team members in real-time. Asana's interface offers multiple views including lists, boards, calendars, and timelines to visualize work in different formats.
 
 
 
 
 Key features of Asana include customizable workflows, automation capabilities, reporting dashboards, and goal tracking. The platform aims to reduce &quot;work about work&quot; - time spent on work coordination rather than core job functions. As of March 2023, Asana reported that knowledge workers were spending 58% of their day on work coordination tasks. To address this, Asana provides tools to streamline processes, automate routine tasks, and improve cross-functional collaboration.
 
 
 
 
 Asana offers both free and paid subscription plans. The free Basic plan includes unlimited tasks, projects, messages and file storage for up to 15 team members. Paid plans start at USD 10.99 per user per month (billed annually) and offer additional features like advanced reporting, custom fields, forms, and admin controls. Asana can be accessed via web browser or mobile apps for iOS and Android.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 
 Asana serves over 135,000 paying customers and millions of free users across more than 200 countries and territories. Notable enterprise customers include Amazon, Affirm, Japan Airlines, and Sky.
 
</div>

Asana

<div>
 
 GitLab is an open-source DevOps platform that provides tools for managing the entire software development lifecycle. Founded in 2011, GitLab offers a Git-based repository management system along with integrated features for continuous integration/continuous delivery (CI/CD), project management, security scanning, and more. The platform allows developers to collaborate on code, track issues, and deploy applications from a single interface. GitLab's core product is a web-based Git repository manager that includes features like issue tracking, analytics, and a wiki. With each commit or push, GitLab enables developers to trigger builds, run automated tests, and deploy code.
 
 
 
 
 GitLab differentiates itself by offering a complete DevOps solution out-of-the-box, with built-in CI/CD capabilities, whereas competitors often require third-party integrations for similar functionality. The platform supports multiple stable branches beyond the master branch, advocating for a workflow that emphasizes reliability over speed. GitLab provides tools for the entire DevOps lifecycle, from planning to monitoring, allowing teams to manage all stages of software development within a single application. As of October 2022, GitLab reported quarterly revenue of USD 113 million with 69% year-over-year growth.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 
 GitLab has gained traction among enterprise customers, with notable users including Goldman Sachs, T-Mobile, and Lockheed Martin. The platform is particularly popular in China, where a 2021 JetBrains survey found that 57% of respondents used GitLab for artifact/repository management, compared to 35% for GitHub. In March 2021, GitLab created a local Chinese company called JiHu to expand its presence in the country. GitLab has also formed partnerships to enhance its offerings, including integrations with platforms like Asana, Jira, Microsoft Teams, Slack, and Gmail. The company's focus on open-source has led to partnerships within that community, offering free enterprise plan features and up to 50,000 CI minutes for organizations or smaller teams working on open-source software.
 
</div>

GitLab

CloudBees provides a software delivery platform for enterprises, enabling them to continuously innovate and deliver software at scale. Founded in 2010, CloudBees offers a suite of products that automate and streamline the entire software development lifecycle, from continuous integration and continuous delivery (CI/CD) to release orchestration and feature management. At the core of CloudBees' offerings is CloudBees CI, built on Jenkins, the widely-used open-source automation server. CloudBees CI provides flexible, governed CI/CD capabilities for enterprises.
The company's product portfolio also includes CloudBees CD for release orchestration and automation, CloudBees Feature Management for progressive delivery and feature flagging, and CloudBees Software Delivery Automation (SDA) which combines CI, CD, release orchestration and feature management into an integrated platform. CloudBees SDA aims to connect tools and functions across development, operations and shared services teams to optimize the software delivery process. In September 2022, CloudBees acquired ReleaseIQ to expand its DevSecOps capabilities with a low-code release orchestration and visibility solution.
CloudBees' platform is designed to address the needs of modern software development organizations adopting CI/CD and DevOps practices. It provides capabilities for unified governance, visibility, security compliance, and risk mitigation in software delivery. The platform can be deployed on-premise or in major public cloud environments, offering flexibility to support diverse software portfolios including classic, client-server, containerized, web, mobile, IoT and embedded applications.

CloudBees

BigPanda is a company specializing in Artificial Intelligence for IT Operations (AIOps). Founded in 2012 by Assaf Resnick and Elik Eizenberg, BigPanda offers an AI-powered platform that helps IT Operations, Network Operations Center (NOC), and DevOps teams detect, investigate, and resolve IT incidents more efficiently. The company's core product is an Incident Intelligence and Automation Platform that leverages machine learning to correlate alert data streams from various infrastructure, applications, and services into actionable incidents.
BigPanda's platform aims to reduce the noise in IT alerts, improve the signal-to-noise ratio, and automate incident management processes. It integrates with various IT tools and systems, including ticketing systems, ITSM tools, incident response tools, and collaboration platforms. The company's Open Box Machine Learning technology enables customers to achieve high correlation rates on alert volumes, typically reducing millions of IT events to a manageable number. The company claims that its median customer realizes an 80% event noise reduction within the first eight weeks of implementation.
The platform offers features such as alert aggregation, event correlation, root cause analysis, and automated incident triage. It also provides unified analytics dashboards for end-to-end visibility of IT environments. BigPanda's solution is designed to help organizations reduce mean-time-to-resolution (MTTR) of IT incidents, improve service availability, and support digital transformation initiatives. The company operates on a Software-as-a-Service (SaaS) model, eliminating the need for on-premises installations.

BigPanda

Platforms that help companies with software development workflows such as analyzing requirements, planning development schedules, and building roadmaps.

Desktop and web applications for writing code, which also offer features for intelligent auto-complete and code generation capabilities using AI. This segment also include platforms that provide tools for version control and hosting code.

Platforms to automate software deployment into production environments that are hosted either on-premise or on the cloud, along with feature management capabilities that help developers control the availability of features in an application.

Platforms for developers to monitor running software and track processes; helping identify crashes and errors and resolve them.

Platforms to test and debug software, which also feature AI-based tools to automate testing workflows.

Companies that use GenAI as a core part of their product offering for DevOps

Platforms offer AI-based code completion and other tools to help automate testing workflows

Uses generative AI for code completion and generation features offered by certain code editors

Its platforms are available under a B2B SaaS model

Dashbird

EDGE Insights

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless