Too Good To Go

Based in Denmark, Too Good To Go operates a free mobile app that connects customers to restaurants and stores with unsold or surplus food. As of October 2024, the company reported that it had saved over 350 million meals (each meal saves CO2 emissions equivalent to charging a smartphone 422 times) from more than 170,000 partners. 

As of October 2024, the company operated in 19 countries including the US and several EU members, serving ~100 million users. Too Good To Go generates revenue by charging a flat commission of EUR 1.09 (USD 1.20) on every sale. 

The company began US operations in New York, Massachusetts, and New Jersey in September 2020. Covid-19 had a significant negative impact on the company, leading to a 62% decline in revenue during 2020.  In May 2021, the company announced its West Coast expansion targeting Seattle, Portland, as well as other large cities such as Atlanta, and Los Angeles by the end of 2021. Portland and Los Angeles services were launched in June 2021 and September 2022 respectively. The app was also expanded to restaurants in Chicago in July 2021, targeting over 100 restaurants to use the app. 

As of October 2024, the company had saved more than 350 million meals from going to waste since its launch in 2016 across more than 14,000 partners in the states of New York and Washington, and 21 cities including Los Angeles, San Francisco, Chicago, Philadelphia, Boston, Austin, Seattle, Miami, Portland, Providence, Dallas, Houston, San Diego, Sacramento, Atlanta, Minneapolis, San Antonio, Tampa, Orlando, Denver, and Phoenix. 

In 2019, Too Good To Go acquired ‘weSAVEeat’, a Spanish food waste management app, to expand its services in Spain. The company expanded operations in the UK by partnering with LEON (a UK fast-food chain) to launch the app to 37 LEON stores, Decathlon UK to launch the app at participating Decathlon stores across the UK (July 2021), Midcounties Co-op (a UK-based co-operative store), Plymouth Argyle Football Club and grocery retailer Nisa ( to launch the Too Good To Go app across 1,000 more of its stores over 2022). As of October 2024, the company was working with 20,000 partner stores in the UK. 

In November 2021, Too Good To Go also launched its app in Toronto by partnering with 100 businesses in the city and expanding its operations into Montreal. In January 2022, the Too Good To Go app was also launched in Galway, Ireland by partnering with 17 businesses in the city. By July 2022, the company expanded in Ireland partnering with over 14 businesses in Kildare. 

Key customers and partnerships

In November 2021, Too Good To Go partnered with Le Pain Quotidien (an international chain of bakery restaurants) to launch the app in all 59 Le Pain Quotidien stores across the US. The company continued to secure partnerships, adding instant-delivery grocers JOKR, Gorillas, REEF Technology's Lightspeed Market, and Food Rocket in the US to its list in January 2022. In February 2023, the company partnered with FoodCycle LA, which diverts surplus food to communities to end food insecurity and lower surplus food waste in the Los Angeles area.

Too Good To Go partnered with Aeroporti di Roma in April 2024 to reduce food waste by selling surplus food at two airports in Rome, Italy. The company then extended its partnership with Asda in September 2024 to sell surplus food through its “Surprise Bags” across ~1,000 sites, including Asda supermarkets and Asda Express stores. In October 2024, Too Good To Go partnered with Hanshow to integrate its ESLs, equipped with LED-flashing pick-to-light functionality, with the Too Good To Go Platform to increase value from excess inventory by tracking and redistributing surplus.