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Illumix

Extended Reality
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Early
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Illumix provides a no-code platform for the generation of AR content aimed at the entertainment and marketing industry. Illumix provides two key platforms; one is the Illumix Ecommerce platform that allows for 2D images to be converted into AR objects for virtual try-ons. In addition to virtual-try-ons, Illumix provides marketing solutions, allowing businesses to create AR-based marketing campaigns. Illumix's Ecommerce platform can be integrated with popular ecommerce platforms such as Shopify, Magento, and WooCommerce. Illumix claims that the use of its technology has led to a ~13% higher conversion rate for businesses. The Illumix Entertainment platform allows users to create AR game experiences and objects for live and venue-based events. The company is also the developer of "Five Nights at Freddy’s: Special Delivery," an AR mobile game that challenges players to fend off malfunctioning animatronics that "appear" in their homes.

The company offers a freemium pricing scheme, with the Illumix Ecommerce platform costing USD 0.05 per view and the Illumix Entertainment platform costing USD 0.7 per interaction.

As of January 2024, the company’s platform had amassed over 40 million downloads.

Key customers and partnerships

Key customers include jewelry brands Kwiat and Mejuri.

Funding and financials

In March 2023, Illumix raised USD 18 million in a Series A funding round. Funds were earmarked to accelerate the company’s expansion into new product categories.

Extended Reality

Extended Reality

Key stats
Featured companies
239
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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Product Overview
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Company profile
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EDGE Insights

XR and MEP (Q1 2023): From virtual promise to metaverse hesitation

Recent Updates

Funding
Mar 20, 2023
llumix raises USD 18 million in Series A funding
Extended Reality

Company Brief


HQ location:
Bridge Parkway Redwood City CA USA
Founded year:
2017
Employees:
11-50
Total Funding:
USD 26.6 million
Last Funding
USD 18.0 million, Mar 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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