OverActive Media Group

OverActive Media (OAM) is a Canadian esports organization that competes in games like Counter Strike, Fortnite, League of Legends, and Valorant. OAM entered the Valorant esports ecosystem in April 2022. It owns Splyce, a New York-based esports organization acquired in November 2018, and Spanish organizations Mad Lions, which competes in the League of Legends European Championship and Valorant. The organization also owns the Toronto Defiant (Overwatch League) and Toronto Ultra (Call of Duty League), making it the only organization with franchise slots in the Overwatch, Call of Duty, and League of Legends leagues. In April 2022, OAM hosted the first-ever Call of Duty League in Canada.

In March 2023, OAM signed MAD Lions Laurë, an all-female Spanish team competing in the VALORANT Game Changers tournament, reflecting its commitment to developing talent and promoting inclusivity in esports. In March 2024, OAM acquired KOI and Movistar Riders to enhance its global presence, increase audience engagement, improve sponsorships, and drive growth. The company was also active in esports content streaming through MediaX, an esports event management company acquired in May 2019. In February 2021, OAM announced plans to build a USD 500 million esports and entertainment arena in Toronto, slated for completion in 2025, with a capacity of 7,000 attendees, to act as a hub for esports and entertainment.

In 2023, OAM reported a total revenue increase of 11% YoY to CAD 15.7 million (~USD 11.5 million). Its adjusted EBITDA loss reduced by 29% YoY to CAD 6.2 million (~USD 4.5 million), driven by enhanced audience engagement, team performances, live events, and strong brand partnerships. The company recorded a significantly lower net loss of CAD 12.5 million (~USD 9.2 million), compared to CAD 36.9 million (~USD 27 million) in 2022.

Key customers and partnerships
In April 2024, OAM partnered with CUPRA as an official sponsor of its League of Legends teams, MAD Lions KOI, and Movistar KOI. In June 2023, OAM reached a CAD 10.8 million (~USD 8.1 million) agreement with the Overwatch League (OWL), which eliminated entry fees, provided early revenue share payments, and included a league sponsorship for the Toronto Defiant. This agreement followed OWL team concerns over high costs and unmet revenue promises.

Other sponsorships included EPOS, OSL-DeAPlaneta, Bell, TD Bank, and Scuf Gaming.