NatureMetrics

NatureMetrics is a British DNA-based biodiversity monitoring company that provides a digital SaaS platform to support the quantification of net gains in biodiversity and marine health monitoring. By integrating eDNA with advanced geospatial data, NatureMetrics creates detailed landscape-level maps that provide insights into the health and composition of ecosystems. The company sells its DNA-based biodiversity monitoring products in more than 85 countries. It operates two eDNA laboratories in the UK and Canada, which have provided comprehensive data from soil, freshwater, and marine samples on species ranging from bacteria to blue whales.

The company offers a range of services for the identification of various species, including eDNA analysis from water, Great Crested Newt eDNA analysis, DNA analysis from soils and sediments, and invertebrate identification. As of August 2023, the company had served over 700 client organizations, conducted more than 500,000 detections, and delivered 3,000 projects.

NatureMetrics also offers iNPI (Intelligent Net Positive Impact), a long-term managed service for site-based clients aiming to showcase a measurable net gain in biodiversity. This product integrates eDNA with geospatial data to create landscape-level biodiversity value maps. Anglo American, one of its clients, was set to pilot the product globally. As of September 2023, additional upcoming products included a marine health monitoring dashboard and a restoration tracker, catering to long-term ecosystem improvements and the growing nature-based solutions sector.

Key customers and partnerships

• In March 2023, NatureMetrics partnered with Nestlé Purina PetCare to explore the role of seaweed in regenerative agriculture.

• In April 2023, NatureMetrics partnered with Dartmouth Ocean Technologies (DOT) to provide autonomous marine eDNA sampling technologies for biodiversity measurements at scale.

• In May 2023, NatureMetrics partnered with MSC Cruises and MSC Foundation to collect comprehensive biodiversity data for marine species using the innovative technique of DNA sampling.

• During the same period, the company also partnered with Rainforest Connection (RFCx) and Health In Harmony, which was aimed to bridge ecoacoustics and environmental DNA (eDNA) to monitor biodiversity in Manombo Special Reserve, Madagascar.

• In July 2024, the company expanded its existing partnership with DOT to launch the DOT-NM autosampler for aquatic biodiversity monitoring.

• In April 2022, NatureMetrics acquired the environmental DNA business of Canada-based Precision Biomonitoring to roll out its product offering in North America.

• In August 2024, NatureMetrics collaborated with Accounting for Nature to improve the accuracy of corporate nature reporting.

The company’s clients include WWF Peru, Environmental Resources Management (ERM), and Wild Frontier Ecology.