Cohley

Cohley is a content generation and testing platform that helps brands create visual content such as images, videos, and product reviews for various marketing channels like social media ads, email marketing, and websites. The company connects brands with a network of creators, photographers, videographers, and reviewers to fulfill their content needs. Cohley enables brands to generate and test a diverse range of content at scale, optimizing it for better engagement, conversions, and sales across different channels.

One of Cohley's key offerings is user-generated content (UGC), allowing brands to leverage authentic content created by real customers. This approach resonates well with modern consumers who prioritize authenticity and trust UGC over traditional brand-created content. By incorporating UGC into their marketing strategies, brands can build trust, increase engagement, influence purchasing decisions, and ultimately drive revenue growth.

Cohley has partnered with companies like Nature's Way, a wellness brand, to produce over 2,500 visual assets. Nature's Way leveraged Cohley's platform to replace stock images with compelling lifestyle images on their product detail pages, resulting in a 30% increase in ad-attributed sales. Cohley's collaboration with brands involves generating creative briefs, real-time feedback, and seamless content delivery, ensuring brands maintain control over the creative process.