Cohley

Cohley offers a content generation and testing platform that helps brands create visual content such as images, videos, and product reviews for social media ads, email marketing, and websites. The company connects brands with a network of creators, photographers, videographers, and reviewers to fulfill their content needs. Cohley enables brands to generate and test a diverse range of content at scale, optimizing it for better engagement, conversions, and sales across different channels. 

Its flagship product, the full-funnel platform, allows brands to leverage authentic content created by creators, manage creators by stage (Creator Management), organize the assets generated on the platform (Content Library), and enable enterprise teams to accelerate content approval processes (Collaboration Suite).

Its Content Marketplace provides solutions to discover and generate user-generated content (UGC) for different media including photos, videos, and reviews specific to channels such as Instagram, TikTok, and Amazon. 

As of September 2024, the platform provides integrations with Klaviyo, TikTok, Novel, Shopify, and Bazaarvoice.

Key customers and partnerships

As of September 2024, Cohley’s notable customers include Oreos, Henkel, Foot Locker, Nars, Ruiz Foods, Kingsford, Orangetheory Fitness, Rack Room Shoes, Samsonite, Nature's Way, and Braun, among others.

Cohley is a provider of short-form videos built for TikTok, Instagram Reels, YouTube, and more. In September 2020, the company partnered with TikTok as a part of the latter’s Business Marketing Partner Program. The partnership positions Cohley as one of TikTok’s first creative exchange partners, generating over 50,000 TikTok videos as of September 2024.