Rover

Overview
Activities
News
Pet Care Tech?
Product stageSegments
Expansion
?
On-demand pet care services
?

Rover is an online platform that connects pet owners with trusted pet care providers, offering services such as boarding, house sitting, dog walking, doggy daycare, drop-in visits and virtual dog training through GoodPup. Using its proprietary technology, Rover allows users to search for local sitters, read verified reviews, book and pay securely, and receive real-time updates via the app or website. With RoverProtect, the platform ensures safety through vetted sitters, reservation protection and 24/7 support, including coverage for eligible veterinary care. Rover operates globally, serving users in the US, Canada, and Europe.

In October 2018, Rover acquired DogBuddy, a UK-based dog walking, boarding, and daycare company, to expand its presence in the UK, France, Italy, Germany, and several other EU countries. 

Key customers and partnerships 

As of February 2021, the company served more than two million pet-owners and 500,000 service providers across North America and Europe. 

In November 2020, the company partnered with Walmart, where Walmart.com promotes Rover under Walmart Petcare. In a similar effort, Rover entered into a partnership with pet retailer Petco in February 2022, where Petco promotes Rover under petco.com and Petco's Vital Care membership program. In May 2024, the company partnered with Wagmo, a provider of pet insurance and wellness services, to offer employees of Wagmo's partner companies discounted access to Rover's pet care services as part of Wagmo's employer-based pet wellness plans.

HQ location:
2101 4th Avenue Suite 400 Seattle WA USA
Founded year:
2011
Employees:
5,001-10,000
IPO status:
Public
Total funding:
USD 360.9 mn
Last Funding:
USD 50.0 mn (Post IPO Equity; Aug 2021)
Last valuation:
USD 970.0 mn (May 2018)
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