Apricity

UK-based Apricity leverages AI with personalized human care to increase the chances of conception for users. The company offers bespoke options for diagnostics and fertility treatments, consultations with fertility specialists, personalized fertility advice seven days a week, an AI-powered fertility predictor, and support, video consultations, online fertility assessments, a fertility care app, and egg donation through its sister company Altrui. Apricity helps users connect with fertility specialists and nurses who are available seven days a week during extended hours through the Apricity app. Apricity’s fertility predictor uses AI and data from the UK’s Human Fertilisation and Embryology Authority (HFEA) to identify the best treatment option, for free. The Apricity mobile app provides users with medication reminders, tailored guidance, and a fertility overview, alongside curated videos and articles. Apricity operates through a network of fertility clinics, doctors, and specialists. The firm also offers egg freezing, frozen embryo transfer, sperm freezing, and embryo freezing services to preserve eggs and sperm for future use.

In May 2022, Apricity acquired Spain-based period and fertility monitoring and tracking app Woom . Woom leverages AI to offer pregnancy and menopausal support. It also creates a community of women which can connect with each other for advice and support. The acquisition boosted Apricity’s fertility offerings to enable it to provide support throughout all stages of a pregnancy, accelerated its international expansion beyond France and the UK, and increased its lead generation, user engagement, and AI optimization.

Key customers and partnerships

Apricity has partnered with Gaia Family, a personalized and affordable financial plan, to offer patients installment options and insurance-based financial guarantees.

Funding and financials

In September 2022, the company raised EUR 17 million (~USD 16.9 million) in a Series B funding round led by MTIP, bringing the total funding raised to EUR 23 million (~USD 22.9 million). The funds were utilized to further develop its technology, launch at-home ultrasound scan services in select areas, accelerate growth in the UK, and expand to additional countries such as Spain (by the end of 2022), Germany, and Italy.

In 2019, Apricity recorded GBP 744,000 (USD 975,000) in sales revenue. Apricity reported that its revenue and customer growth more than doubled over 2021. The company had an employee headcount of 50 as of September 2022, and plans to double it by 2023. The company’s notable customers include tech giants, employee benefit providers, and banks such as AXA and Reward Gateway. Apricity’s B2B segment accounts for more than a third of its current revenue.