Beacons

Beacons, a link in bio company, offers creators a suite of tools to help monetize their content. This includes a mobile website builder, an e-commerce transactions platform, the ability to accept donations, and media kit creation tools. The company’s mobile website builder allows creators to build free customizable landing pages with embedded content from social media platforms such as Instagram and TikTok. The platform’s integrated e-commerce tools enable creators to sell merchandise and tickets and organize events. Furthermore, the platform provides creators tools to track metrics such as link clicks and click-through rates to infer page popularity. Users can also support creators through the donation box.  As of February 2021, the platform had 70,000+ users who created a Beacons page.

Beacons offers two pricing plans for creators; the free plan, which charges creators a 9% commission rate on store transactions, and the entrepreneur plan, which is set at USD 10 a month and does not charge a commission. The latter offers other perks such as not being restricted to a beacons.ai website domain, access to advanced analytics, and marketing integrations.  

Key customers and partnerships

Some of the more popular creators on the platform include the musical artists The Chainsmokers, comedian Russel Brand, and rock band Green Day.  

Funding and financials

In May 2021, the company raised USD 6 million in a seed round led by venture capital firm a16z, with participation from The Chainsmokers, Night Media and LOUD.