Broadsign

Broadsign is a SaaS-based digital out-of-home (DOOH) marketing platform that enables businesses to manage, distribute, and monetize digital signage content. The platform powers approximately 400,000 screens across 85 countries, delivering over 13 billion ads and 52 billion impressions monthly as of 2019. The company's technology stack includes multiple integrated solutions: Broadsign Control for automated content distribution and playback, Broadsign Direct for sales inventory management and proposal generation, and Broadsign Reach, a supply-side platform for programmatic DOOH transactions.

The platform offers automated content scheduling, campaign creation, and digital signage media player capabilities. It enables users to schedule content based on screen location, time of day, message priority, and custom criteria. The system supports various content types including videos, images, maps, sales figures, and text. In April 2019, Broadsign acquired Ayuda Media Systems to streamline operations across both digital and static inventory. The company later expanded its capabilities by launching Broadsign for System-on-Chip (SoC) technology, supporting LG webOS and Samsung Tizen smart screen operating systems, eliminating the need for external media players.

Broadsign maintains strict security standards and has achieved SOC 2 Type 2 compliance, demonstrating its commitment to protecting customer data in the cloud. The platform generates 40% of its business from European customers, 40% from North American customers, and approximately 10% from the Australia/New Zealand region.

Key customers and partnerships

Broadsign's platform is utilized by major OOH providers including JC Decaux, Ströer, and Clear Channel. In March 2018, the company partnered with Westfield Corporation to power their digital media network of 500 screens across 18 flagship shopping centers in the US. The company also collaborated with ELAN Media to manage 240 screens in Qatar's prominent malls.

In December 2023, Coles 360 announced a partnership with Broadsign to migrate approximately 600 panels onto their platform. The company has also established partnerships with PATTISON Outdoor Advertising in Canada, Screen Network in Poland, and EYE Indonesia. Notable brand campaigns have been executed for companies including foodora, John Lewis, Pepsi, Peugeot, and SEAT. In June 2023, Broadsign collaborated with EV Range, LG Business Solutions, and LSI Industries to launch ChargeCast, an integrated solution for electric vehicle chargers with digital signage capabilities.