Unusual Ventures is a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage journey.  It was founded in 2018 and is based in Menlo Park, California.

Unusual Ventures

Neo is a mentorship community and VC fund that brings together a diverse group of tech veterans to accelerate tomorrow's leaders.

Craft Ventures is an early-stage and growth venture fund specializing in the craft of building great companies. Craft Ventures aims to support and scale innovative companies in various sectors including consumer, enterprise, and financial services. They often invest in companies with a strong founding team, a clear vision, and a scalable business model.

Craft Ventures

Tribe Capital is a top-quartile venture capital firm focused on capturing a perpetual edge in venture and crypto using data science. The team is made up of investors, engineers and scientists who use artificial intelligence (“AI”) and data science to model venture-backed private companies. Beyond investment capital, Tribe deploys these AI tools to separate signal from noise, helping our companies understand their businesses better.  Our data-informed strategy includes an underwriting infrastructure and a quantitative analysis tool called the “Magic 8-ball.” We leverage these tools to provide deep insight on factors driving growth and how to accelerate sustainable growth, honed through years of developing similar products at major tech and finance players like Lyft, Yahoo, Facebook, and Bridgewater Associates.   Our team uses these tools to measure quantitative product-market fit, so we can more effectively assess and accelerate what Tribe refers to as “N-of-1” companies - companies with the potential to be 10-100x growth opportunities, while minimizing loss ratio by a large degree.  Tribe Capital has $1.6 billion in assets under management and has made notable investments in Apollo.io, Carta, Docker, Kraken, Instabase, Relativity Space, and Shiprocket.

Tribe Capital

Orum

Orum leverages AI to detect voicemails, filter out bad numbers, and navigate phone directories to get reps into live conversations quickly. Orum allows for calling multiple numbers in parallel, automatically marking dispositions and call outcomes in CRM, and, most importantly, helps its clients speak with more of their prospective clients. Orum plugs right in with Salesforce, Outreach, and SalesLoft. With Orum, there's no more waiting for voicemails, manual dialing, or fumbling for account research.

Orum is a comprehensive AI-driven conversational intelligence platform designed to enhance sales productivity and efficiency. The company offers a suite of products that automate and optimize various aspects of outbound sales, including dialing, lead generation, and team management. Key features include an AI-powered dialer that automates repetitive calling tasks, a Salesfloor feature that simulates the dynamic environment of a high-energy sales floor, and advanced analytics to provide insights and coaching opportunities. Orum integrates with popular CRM tools like Salesforce, Salesloft, and Outreach to streamline workflows and improve performance across sales operations.

Artificial intelligence is helping sales teams manage relationships and optimize the customer lifecycle.

Sales Engagement Platforms

BMS extends its position in ADCs with $180m Orum deal

Orum is a comprehensive AI-driven conversational intelligence platform designed to enhance sales productivity and efficiency. The company offers a suite of products that automate and optimize various aspects of outbound sales, including dialing, lead generation, and team management. Key features include an AI-powered dialer that automates repetitive calling tasks, a Salesfloor feature that simulates the dynamic environment of a high-energy sales floor, and advanced analytics to provide insights and coaching opportunities. Orum integrates with popular CRM tools like Salesforce, Salesloft, and Outreach to streamline workflows and improve performance across sales operations.The company claims that its PowerDialer results in a 2x–3x increase in customer outreach per day. Key customers and partnershipsAs of July 2021, the platform had served 100,000+ live customer conversations across 100+ customers.In April 2023, the firm <a href="https://sp-edge.com/updates/18100">partnered with Modigie, </a>a B2B sales solution provider, to improve sales productivity by using Modigie's Last Mile Intelligence and Dynamic Data Validation features, leading to more effective conversations and higher deal-closing rates. In December 2023, Orum <a href="https://sp-edge.com/updates/25091">partnered with Apollo,</a> a provider of verified contact data for marketing and sales teams, to expand its pro

Outreach is a sales execution platform designed to optimize and enhance sales processes across organizations. Its technology leverages AI and data-driven insights to improve sales performance, streamline workflows, and improve productivity. Its suite of solutions includesSales Engagement: Outreach provides tools to structure and automate sales outreach, ensuring that sales reps send timely, relevant messages to the right peopleDeal Management: The platform simplifies deal management by helping sales teams track deal progress, spot potential risks, and identify the best actions to maintain momentum and close dealsPipeline Management: Outreach offers comprehensive pipeline management features, including advanced forecasting and modeling capabilities to predict revenue needs and build more accurate forecastsConversation Intelligence: Powered by Kaia, a voice-based AI sales assistant, this feature analyzes sales conversations to provide actionable insights and coachingRep Coaching: Outreach supports real-time coaching by identifying skill gaps and providing feedback, which helps in enhancing the effectiveness of sales reps and aligning their activities with best practicesDeal Insights: The platform provides detailed insights into deal performance, helping sales teams understand why deals are won or lost and what actions are needed to increase success ratesMutual Action Plans: Outreach facilitates the creation of mutual action plans that align the sales team and the customer on the next steps, ensuring a clear path to closing dealsSales Forecasting: The platform uses AI to generate accurate sales forecasts, helping teams better plan and allocate resources based on predictive data and historical trends.The platform integrates with popular customer relationship management (CRM) platforms such as HubSpot, Salesforce, and LeanData. The company is deeply integrated with third-party apps to attract large enterprise customers and has a network of 1,200+ partners.&nbsp;Outreach's machine learning model claims to predict deal closure with 81% accuracy and recommends actions to keep deals on track by analyzing unique engagement signals from emails, calls, and meetings.The company also opted to bolster its product offering by acquiring revenue intelligence platform Canopy.io in October 2021. With this acquisition, Outreach strengthens its sales analytics and forecasting capabilities. Canopy.io will be the foundation of “Outreach Commit,” a new forecasting tool under Outreach’s suite of products. Key customers and partnershipsAs of August 2024, the platform served more than 6,000 companies, including Zoom, Databricks, ELSEVIER, Okta, and Siemens.In March 2023, the company <a href="https://sp-edge.com/updates/17465?industryIds=27">expanded its partnership with Snowflake, </a>a data platform, to introduce a new offering called “Outreach Data Sharing,” which enables organizations to connect Outreach's datasets with other enterprise data and improve sales cycle.&nbsp;&nbsp;

Outreach

Salesloft is an AI-powered revenue orchestration platform designed to improve sales performance and pipeline management. Its technology focuses on guiding go-to-market teams with data-driven insights to optimize customer interactions and engagement. The company offers a suite of products and capabilities, including Cadence for pipeline building, Conversations for insights and coaching, Deals for pipeline management and forecasting, Forecast for predicting sales outcomes, <a href="https://sp-edge.com/updates/12862">Rhythm</a> for task prioritization, and Drift for early engagement with in-market buyers.In February 2022, the company announced the launch of its four-tier <a href="https://sp-edge.com/updates/8630">Technology Partner Program </a>to provide growth opportunities for its partner ecosystem. Additionally, Salesloft also announced the launch of its Market Development Fund, which aims to support the funding of partner programs and pipeline development and create awareness among the Salesloft ecosystem.&nbsp;Salesloft claims to help sales teams generate 322% more pipeline, advance and close deals 75% faster, and win 28% more deals using conversation intelligence.Salesloft has been active in the M&amp;A space. In July 2021, the company acquired InStereo, a sales strategy consulting firm. The acquisition of InStereo established Salesloft's focus on buyer engagement in sales and marketing campaigns. InStereo initially partnered with Salesloft in 2018 and had completed more than 150 client engagements for companies such as 3M (American multinational conglomerate), Cargill (global food company), and Pegasystems (American software company). In February 2024, the company <a href="https://sp-edge.com/updates/27169">acquired Drift,</a> a conversational B2B marketing platform, to improve its customer journey orchestration tools for B2B sales teams. Key customers and partnershipsAs of August 2024, the platform served more than 5,000 customers, including Google, 3M, IBM, LinkedIn, Cisco, and Dell.In August 2022, the firm <a href="https://sp-edge.com/updates/12545">partnered with Highspot, </a>a sales coaching platform, to further streamline the client engagement process for sales teams.&nbsp;

Salesloft

People.ai is a revenue intelligence platform that uses AI-powered automation to help sales teams optimize their go-to-market (GTM) strategies by capturing and analyzing sales activities such as emails, meetings, and calls. People.ai's suite of solutions includes SalesAI for predictive insights, ClosePlan for deal qualification, and PeopleGlass for real-time visibility into account and opportunity activity, enabling teams to focus on the right accounts and buyers. The platform integrates with tools such as Salesforce, Microsoft Dynamics 365 Sales, and Zoom to automate data collection and deliver accurate and enriched insights that improve sales efficiency and effectiveness.In May 2023, the firm <a href="https://sp-edge.com/updates/18990">launched AccountGPT, </a>an AI-driven enhancement to its account planning application that leverages GenAI and large language models (LLMs) to automate sections of account plans, including market research, by extracting data from publicly available sources such as company websites and earnings reports.People.ai claims to capture 1.8 million sales activities per hour, achieve 92% forecast accuracy, and increase net new customer meetings by 25%.Key customers and partnershipsAs of August 2024, its customers include Cisco, Okta, Verizon, Zoom, Five9, and Pluralsight.In July 2022, the company <a href="https://sp-edge.com/updates/11924">partnered with integrated solution provider Oracle, </a>to use AI-powered sales automation tool "Oracle Fusion Sales" to support its sales process.

People.ai

Revenue.io (formerly RingDNA) is an AI-powered sales execution platform designed to increase sales team productivity and efficiency. The platform leverages GenAI and integrates <a href="https://sp-edge.com/companies/2055">Salesforce</a> to centralize and streamline sales workflows, automate key tasks, and deliver real-time guidance and insights. Key products includeRingDNA: An AI-powered dialer that improves sales workflows with features like click-to-call, voicemail drop, and call recording while automating tasks and providing real-time call guidanceConversation AI: This solution provides real-time coaching, transcribes and analyzes calls, automates follow-up emails, and builds libraries of best practices to improve sales performanceGuided Selling: Provides real-time guidance through the sales process, automates cadences, prioritizes leads, and delivers personalized playbooks to ensure best practices are followedCallerDNA: Tracks the source of inbound calls, captures data, and routes calls to the appropriate repsMoments: Delivers real-time agent assistance for sales and customer support, providing on-the-spot guidance, objection handling, and automated follow-up tasks.Revenue.io integrates with a range of popular solutions, including D&amp;B, Microsoft Teams, Google Workspace, and HubSpot. Key customers and partnerships&nbsp;As of August 2024, its customers include Hewlett Packard, Amazon Web Services, Autodesk, SAP Concur, Lyft, and Twilio.

Revenue.io

Apollo.io (formerly known as ZenProspect) is a comprehensive sales platform that integrates sales intelligence and sales engagement functionalities. The platform’s products and services include&nbsp;1) Contact &amp; Account Search: Helps users find and qualify leads and companies using Apollo's Living Data Network to provide up-to-date B2B data on 275 million contacts and 73 million companies (as of August 2024)2) Scores &amp; Signals: Provides insights into lead engagement and company signals to prioritize outreach efforts3) Inbound Optimization: Enhances lead capture and qualification by optimizing inbound forms and processes4) Sales Engagement: Automates outbound sales activities, including email and phone outreach, to streamline prospecting and follow-ups5) Meetings: Assists in scheduling, preparing for, and following up on sales meetings6) Deal Management: Offers tools to manage and close deals with actionable insights and recommendations7) Conversation Intelligence: Records, tracks, and analyzes sales conversations to provide feedback and improve sales tactics8) Analytics: Provides detailed performance metrics to identify successful strategies and areas for improvement9) Coaching: Delivers actionable feedback to sales representatives to enhance their performance and effectiveness10) Workflow Engine: Automates repetitive tasks and processes to accelerate lead management and sales operations11) &nbsp;Enrich &amp; Cleanse: Syncs and enriches CRM data to maintain accuracy and completeness in customer information.The company was also a part of the Y Combinator (YC) Winter 2016 batch. Apollo.io generated USD 1 million in annual recurring revenue at YC and was profitable immediately. In August 2023, the company was valued at <a href="https://sp-edge.com/updates/21434">USD 1.6 billion.&nbsp;</a>Key customers and partnershipsAs of August 2024, Apollo.io had served more than 1 million users across 500,000 companies, including Stripe, Census, customer.io, DocuSign, and AUTODESK.&nbsp;

Apollo.io

All in one platform which offers a variety of tools for sales collaboration and for optimizing the entire sales process.

Tools for recording & analyzing live sales calls over voice & video.

Tools used for automating routine sales functions to improve the efficiency of sales teams.

Tools for preparing & automating sales campaigns via email, SMS & other channels.

Tools for discovering & building customer and company databases to generate sales leads.

Tools for discovering & analyzing customer interactions for improving customer success.

Tools for preparing sales content & coaching sales teams to improve performance.

Tools used to continuously  improve the product experience by understanding customer pain points.

Companies that use GenAI as a core part of their product offering for sales engagement

AI/ML solutions automate and streamline sales processes by providing insights

Sales engagement platforms use personalization to enhance the effectiveness of sales outreach

Uses GenAI for tasks like lead generation, content personalization, sales forecasting, and customer segmentation

Sales workflow automation platforms provide solutions for distributed sales teams

PROMINENT_CATEGORY

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 Orum has formed a partnership with Apollo, a company which provides verified contact data for sales and marketing teams. This collaboration will integrate services, boosting sales team efficiency by merging Apollo's sales intelligence with Orum's AI-powered live conversation platform. This move is designed to enhance productivity and improve the effectiveness of sales outreach.
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