Workato - Card Image

Workato - Sacra Company Teardown

Workato - Hero Image

Workato: The enterprise automations platform with low/no-code capabilities

Automation to improve business efficiency

Workflow Automation Platforms

<div>
  <p>
    A deep dive into Workato's financials, product, competitive environment, and market opportunities...
  </p>
</div>


<div>
  <ul>
    <li>
      <p>
        Workato achieved USD 150 million in annual recurring revenue (ARR) in 2023, representing a 36% YoY growth from USD 110 million in 2022.
      </p>
    </li>
    <li>
      <p>
        The platform's revenue is primarily driven by software subscriptions (~80%) and services (~20%), offering a no-code/low-code integration and automation solution that allows users to create automated workflows, or &quot;recipes,&quot; across various enterprise applications.
      </p>
    </li>
    <li>
      <p>
        Workato competes with enterprise automation platforms such as Salesforce's MuleSoft as well as other no-code tools like Zapier and Tray, focusing on enterprise-level solutions and aiming to increase partner-influenced revenue to reduce reliance on direct sales.
      </p>
    </li>
    <li>
      <p>
        The total addressable market (TAM) for automation and integration solutions is projected to reach USD 24 billion by 2026, positioning Workato to capitalize on the increasing demand for enterprise automation across diverse industries.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    Deep dive into Workato's financials, product, business model, competitive environment and more...
  </p>
</div>


<div>
  <ul>
    <li>
      <p>
        Workato's annual recurring revenue (ARR) reached approximately USD 232 million in 2023, showcasing a substantial increase from previous years. In the same year, Workato achieved a valuation of USD 5.7 billion with total funding reaching USD 415 million.
      </p>
    </li>
    <li>
      <p>
        The platform boasts a repository of over 500,000 pre-configured solutions or &quot;recipes&quot;. These recipes allow users to automate processes across several operational areas, including HR, marketing, sales, finance, IT, revenue operations, and product integration.
      </p>
    </li>
    <li>
      <p>
        <b> </b>
        Workato is a subscription SaaS company that prices based on the number of seats a customer needs, the number of apps they need to integrate with, the products in the suite that they choose to use, and the number of integrations or 'recipes' they want to run. 
      </p>
    </li>
    <li>
      <p>
        The platform integrates with a wide range of enterprise applications and focuses on enterprise customers, including notable names like AT&amp;T, Box, GitLab, Nokia, and Atlassian. Further, its customer base has expanded from 7,000 to 11,000 between 2020 and 2021. 
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


Workato: Transforming business process automation through the cloud

Powering digital transformation for businesses

Low-code Platforms

<div>
  <ul>
    <li>
      <p>
        Businesses look for ways to deliver applications faster, automate processes, and integrate data-driven applications on the cloud.
      </p>
    </li>
    <li>
      <p>
        However, businesses worldwide tackle a talent shortage of software developers&mdash;positions among the hardest roles to fill.
      </p>
    </li>
    <li>
      <p>
        Many businesses turn to low-code development platforms, to cut costs and reduce the strain on understaffed technical teams.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


EDGE Insights