Zapier Card Image Sep2024

Zapier - Sacra Company Teardown

Zapier Hero Image Sep2024

Zapier: The no-code platform for connecting apps and automating tasks

Automation to improve business efficiency

Workflow Automation Platforms

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    A deep dive into Zapier&rsquo;s revenue, product, business model, competitive environment, and market opportunities&hellip;
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        As of 2024, Zapier is valued at USD 5 billion and has USD 1.4 million in funding. Sacra estimates that Zapier&rsquo;s estimated annual recurring revenue (ARR) was USD 310 million in 2023, a 35% YoY increase, primarily due to its ability to continually add new app integrations, which expanded its user base.
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        Zapier is a subscription SaaS company with tiered subscription plans based on the number and complexity of the &ldquo;Zaps&rdquo; automated tasks per month. The subscription plans range between USD 20 and USD 600 per month. Zapier also offers a free tier with limited functionality to demonstrate its platform and attract users.&nbsp;
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        The company faces direct competition from companies with no-code integration platforms, including Make, Automate.io, and IFTTT (If This Then That). Zapier also faces competition from native integration companies such as Tray.io and Paragon and verticalized integration API providers, including Alloy Automation, Parabola, Rutter, and Finch.
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        Zapier has potential opportunities to expand to markets such as no-code AI-powered workflow automation and enterprise-level data integration and analytics platforms.
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