• Vivun, a sales intelligence platform, raised USD 75 million in a Series C funding round led by Salesforce Ventures, with participation from new investor Tiger Global and existing investors Menlo Ventures, Accel, and Unusual Ventures. The round follows its USD 35 million Series B funding in February 2021, bringing the company’s total funding to USD 131 million. 

• The company intends to use the funds to gain market presence in the Europe, Middle East and Africa (EMEA) region by replicating its strategy adopted in North America, as well as for continued product development. Additionally, Vivun plans to grow annual recurring revenue (ARR) to ~USD 30 million in the upcoming year and also plans to increase its headcount to 200 from 140, by the end of the year. 

• The company reported that during the full year 2021, Vivun’s ARR grew 4x, the headcount surpassed 100 employees, and the customer count increased more than 160%, which includes Snowflake, Genesys, and UiPath. 

<ul><li> Analyst QuickTake: The shift away traditional sales methods toward buyer-driven processes has piqued investor interest in firms such as Vivun specializing in pre-sales intelligence solutions. This is evident in the frequency and magnitude of funding raised as well as the strong customer growth numbers in 2021. Vivun, which claims to offer the first pre-sales intelligence platform, has raised more than USD 110 million in the last 14 months. Another example of this trend was Endgame, a sales intelligence platform, which raised USD 30 million in Series B funding in February 2022 led by EQT Ventures.</ul>