• ActiveCampaign, a leading customer experience automation (CXA) platform, launched a no-code data model solution enabling users to create custom objects to customize and automate workflows.

• ActiveCampaign users would now be able to create their own custom objects for data modeling without needing to go through the API or needing development support. The custom objects are compatible with ActiveCampaign’s integrations which include Salesforce, Zendesk, Calendly, DocuSign, and Eventbrite. 

• ActiveCampaign users also reported that they expect to double their revenue in 2022 by using ActiveCampaign’s suite of marketing campaign automation solutions compared to a 3.5% growth experienced by using legacy email marketing solutions. 

<ul><li> Analyst QuickTake: The new solution is in line with the ActiveCampaign’s trend of periodically introducing new features to its marketing automation platform as well as product extensions such as the launch of a sales engagement platform , which expands the breadth and depth of solutions. The new solution also leverages a large number of technological integrations (more than 870+ apps), which provides ActiveCampaign with a competitive edge over its peers.</ul>