• Beyond Meat, a California-based producer of plant-based alternatives, saw a 6% fall in share prices following the conclusion of its McPlant burgers test which involved McDonald’s using Beyond’s meatless patties in its kitchens.

<ul><li>The test initially rolled out in 8 restaurants across the US last year and then expanded into 600 locations from February 2022 in order to gauge consumer demand for the plant-based burger. Neither of the companies have made any comments regarding further plans of testing or a nationwide launch.</ul>

<ul><li> AnalystQuickTake: Although the Mcplant burger seemed promising at the start of the test launch with analysts estimating a 35% boost to top line , recent research has reported sluggish demand for the meatless burger. This is not the first instance of Beyond Meat testing the waters with fast food chains across the US with lackluster results. Tests held at Panda Express and Yum Brands’ chains (KFC, Pizza Hut, and Taco Bell) have not yet led to permanent nationwide launches. At the same time products were discontinued after launch at Dunkin, Hardee’s, and A&W displaying the inability of Beyond Meat to turn collaborations into profitable ventures.</ul>