Blue Apron, a US-based meal kit delivery platform, has partnered with the US-based wedding registry store, The Knot, to allow newlywed couples to add meal kits to their wedding registry as a gift option.
Blue Apron products will be available in the experiences section of The Knot’s online store and the wedding guests can select from a variety of digital gift cards at a variety of price points, ranging from single meal kits to one-month subscriptions. The store also includes Blue Apron wines.
Blue Apron is the first and only meal kit provider on the platform.
<ul><li> Analyst QuickTake : Blue Apron is leveraging partnerships with players in different industries to expand its customer reach. In June 2022 , Blue Apron partnered with Walmart to offer its meal kits through Walmart’s online platform, enabling access to its products for customers who do not have a Blue Apron subscription. The partnership with The Knot will allow wedding guests to offer meal kits as gifts to newlyweds, which would introduce Blue Apron to a new set of customers.<ul>
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