• Peloton, a manufacturer of connected fitness equipment, launched “Peloton Row,” its low-impact connected rower.

• The Peloton Row features a 24-inch HD Swivel Screen with electronically-controlled resistance, form assist, form rating and insights, and personal pace targets. The connected rower’s hardware design helps to vertically stow the equipment. 

• Peloton Row is priced at USD 3,195, including delivery and installation costs, and is scheduled to deliver the product in December 2022. The product is priced slightly higher compared to connected rowers offered by its rivals, such as Hydrow , Echelon Fitness , Ergatta , and City Row are within the price range of approximately USD 1495-2,500. 

• In addition to its product launch, Peloton also said that it added new workout content across its platform. 

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• Analyst QuickTake: Peloton had previously announced the launch of its connected rower during its Homecoming event. Nearly two months ago, Hydrow launched its “Hydrow Wave,” a low-cost addition to connected rower product offerings with a price tag in the range of USD 1,495–1,895.