McDonald’s Netherlands announced the McPlant burger–developed in collaboration with Beyond Meat–will be added to its permanent menu across all locations.
The food chain arrived at this decision following a year-long pilot test which saw high consumer demand for the meat-free alternative burger.
Analyst QuickTake: The McPlant burger saw sluggish demand in the US, which led to failed product trials and a 6% fall in Beyond Meat stock prices . However, the meat-free burger has been performing considerably better in the European market and is selling in Sweden, Denmark, Austria, and the United Kingdom. The McPlant was also launched across all 190 outlets at McDonald’s Portugal as recently as September 2022 .
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