Insightly, a developer of a cloud-based CRM and marketing platform for SMEs, announced that it had joined Intuit’s QuickBooks solutions provider program in order to integrate its CRM solution. QuickBooks is a popular accounting management software by Intuit.

As a result of its membership in the program, Insightly CRM would be integrated with QuickBooks online, providing Insightly’s small to midsize business customers with financial tracking solutions to optimize operational efficiencies. Users can also add-on services such as QuickBooks Payroll and QuickBooks Time, and business transformation to further extend the capabilities of the solution. 

Insightly customers would also receive 30% off of the retail price for QuickBooks Online.

Analyst QuickTake: The integration with QuickBooks which is the market leader in accounting software with a 65%+ global market share may provide it with a competitive edge over other CRM providers. The integration also compliments Insightly’s other product launches and integrations such as “ Insightly Service ,” (a customer service product) and “ App connect (a no-code CRM integration tool)” by extending its product capabilities and providing a more complete solution.