All Updates

All Updates

icon
Filter
Management news
Earnings/results
Partnerships
tvScientific achieves more than 400% YoY revenue growth in 2022; plans to maintain momentum with strategic partnerships and new hires
Marketing Automation
Apr 11, 2023
This week:
Management news
6K Additive awarded project to develop C-103 powder for additive manufacturing
Additive Manufacturing
Sep 27, 2024
Partnerships
WAAM3D partners with Innovative Space Carrier, Cranfield University, and Aichi Sangyo for space transport development
Additive Manufacturing
Sep 19, 2024
Product updates
Microsoft launches Face Check with Microsoft Entra Verified ID
Facial Recognition
Sep 11, 2024
Funding
3DEO raises USD 3.5 million in strategic investment from Mizuho Bank
Additive Manufacturing
Sep 6, 2024
Product updates
HyperWrite launches open-source AI model Reflection 70 billion
Generative AI Applications
Sep 5, 2024
Product updates
Google begins US rollout of AI-powered Ask Photos feature
Generative AI Applications
Sep 5, 2024
Funding
Management news
HDAX Therapeutics raises USD 3.2 million in seed funding to progress pipeline and advance preclinical candidates into trials
Precision Medicine
Sep 5, 2024
Partnerships
Sequentify partners with Dexter to expand genomic diagnostics in Romania
Precision Medicine
Sep 5, 2024
Partnerships
Elevate partners with Cultivatd for European expansion
Vertical Farming
Sep 5, 2024
Product updates
Moolec confirms harvest of its genetically engineered plant-grown products
Crop Biotech
Sep 5, 2024
Marketing Automation

Marketing Automation

Apr 11, 2023

tvScientific achieves more than 400% YoY revenue growth in 2022; plans to maintain momentum with strategic partnerships and new hires

Management news
Earnings/results
Partnerships

  • tvScientific, a connected TV (CTV) performance advertising platform, reported a significant rise in customer adoption of its platform, resulting in over 400% YoY revenue growth in 2022. 

  • In addition, the firm partnered with media firm NBCUniversal to launch Peacock Ad Manager, a self-service buying and attribution solution aimed at streamlining demand-side ad platform (DSP) management and increasing the availability of Peacock AX to marketers. Earlier this year, tvScientific collaborated with MetricWorks, an incrementality measurement platform, to optimize and measure CTV performance and improve customer attribution in omnichannel advertising strategies, while also correcting last-touch attribution. The company has also partnered with major mobile measurement partners (MMPs), such as AppsFlyer , Adjust , Kochava, and Singular, for CTV integrations. 

  • Additionally, tvScientific claims to have expanded its gaming industry presence and achieved 1+ million game installs during beta testing, with an average cost of USD 1.90 per installation and a 1.25x return on ad spend within seven days.

  • The company also bolstered its management team by hiring Matthew Koontz as the head of product and Michael Bilow as the first head of data science to develop transparent and data-driven product features.

  • Analyst QuickTake: tvScientific's success in the CTV advertising market shows a promising future with the potential for expansion into new markets and continued growth in 2023. The company has already established partnerships with prominent companies in the gaming, direct-to-consumer (D2C), finance, and health and wellness spaces, such as Playtika, Scopely, Crocs, and Experian. This indicates a high level of client confidence in the effectiveness of its CTV advertising solutions, which bodes well for future growth and expansion.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.