tvScientific, a connected TV (CTV) performance advertising platform, reported a significant rise in customer adoption of its platform, resulting in over 400% YoY revenue growth in 2022. 

In addition, the firm partnered with media firm NBCUniversal to launch Peacock Ad Manager, a self-service buying and attribution solution aimed at streamlining demand-side ad platform (DSP) management and increasing the availability of Peacock AX to marketers. Earlier this year, tvScientific collaborated with MetricWorks, an incrementality measurement platform, to optimize and measure CTV performance and improve customer attribution in omnichannel advertising strategies, while also correcting last-touch attribution. The company has also partnered with major mobile measurement partners (MMPs), such as AppsFlyer , Adjust , Kochava, and Singular, for CTV integrations. 

Additionally, tvScientific claims to have expanded its gaming industry presence and achieved 1+ million game installs during beta testing, with an average cost of USD 1.90 per installation and a 1.25x return on ad spend within seven days.

The company also bolstered its management team by hiring Matthew Koontz as the head of product and Michael Bilow as the first head of data science to develop transparent and data-driven product features.

Analyst QuickTake: tvScientific's success in the CTV advertising market shows a promising future with the potential for expansion into new markets and continued growth in 2023. The company has already established partnerships with prominent companies in the gaming, direct-to-consumer (D2C), finance, and health and wellness spaces, such as Playtika, Scopely, Crocs, and Experian. This indicates a high level of client confidence in the effectiveness of its CTV advertising solutions, which bodes well for future growth and expansion.