Magma is Israel's leading venture capital firm specializing in early-stage investments in communication, semiconductors, internet and media. They seek bright ideas, infuse them with experience and foresight, and facilitate their rise as industry leaders that redefine the global communications sector.   They use their experience and sector specialization in cooperating with entrepreneurs, industry experts, and other investors to define the future of the communication, semiconductors, internet and media arenas. Their goal is to foster and enable the flow of innovation from an idea's early stages and through a company's emergence as a leader within its dynamic market. They understand the local market and help to influence the global one.

Magma Venture Partners

The Microsoft ScaleUp program is designed for Series A startups and puts its founders on an accelerated path to build, grow and connect.  Build: hands-on guidance and resources you need to build a sustainable foundation to scale your business Grow: innovate and grow on the most trusted cloud and receive access to technical support and expertise Connect: tap into an entirely new customer base of over 120M Microsoft customers around the world Eligible startups partake in the immersive program at one of our eight global locations followed by ongoing support from a dedicated team of success managers. A streamlined path to scale that only Microsoft can provide.

Microsoft ScaleUp Tel Aviv

Pitango VC is a venture capital firm focused on health-tech (Pitango Health-tech) and growth (Pitango Growth) investments in startups around the world in domains such as vertical SaaS, digital health, deep tech, fintech and insurance technology, devops, generative AI, Web3, and food tech. With two offices in Israel, Pitango currently manages several venture funds totaling over $2.8 billion in committed capital. It has invested in more than 250 companies.

Pitango VC

Rittenhouse Ventures is a Philadelphia-based early-stage venture fund that invests in capital-efficient emerging technology companies across Pennsylvania and the Mid-Atlantic region. Rittenhouse invests in small (generally $1 to $3 million) financing rounds of early-stage information technology companies that utilize emerging technologies to create compelling business opportunities. While the Fund invests across the information technology spectrum, it has a primary vertical focus on Healthcare Information Technology and Pharmaceutical IT. It also invests in Technology-Enabled Services companies focused on other verticals including Financial Services Information Technology and Outsourced Business Services.

Rittenhouse Ventures

Eight Roads Ventures is a global venture capital firm managing $11bn of assets across offices in the UK, China, India, Japan, and the US. Together with our associated funds, including our US sister fund F-Prime Capital, our 50-year history of investing includes partnerships with over 500 companies such as Alibaba, AppsFlyer, Chewy, Fareye, Fever, Flywire, Fireblocks, Funnel.io, Gloat, Hibob, Icertis, Neo4j, Otrium, Owkin, Paidy, Spendesk, Tibber, Toast, Wallapop and Xoom.

Eight Roads Ventures

Microsoft Accelerator is a global initiative empowering entrepreneurs around the world on their journey to build great companies. The program is now supported by Microsoft ScaleUp. For more information please visit https://startups.microsoft.com/en-us/scale-up/            Top 250k Enrichment Emp Range Freshness 2024 - Not Found

Microsoft Accelerator

Qumra Capital is an Israeli Venture Capital fund that focuses on the Israeli late-stage market and technology-driven companies. They focus on highly analytical, data-driven companies that can successfully scale to the power of enterprise and invest in rapidly growing companies with a proven market fit. Qumra Capital was founded in 2012 by Boaz Dinte, Erez Shachar, and Sivan Shamri Dahan.

Qumra Capital

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

Goldman Sachs

DTCP is an investment management firm focused on growth equity and digital infrastructure. Founded in 2015, the firm has raised more than $1 billion in funds from corporate and institutional investors and invested in over 60 companies. DTCP Growth invests in enterprise application and infrastructure software companies. DTCP Infra invests in mobile access, fiber, and data center infrastructure.

DTCP

General Atlantic is a private equity firm that provides capital and strategic support for growth companies. General Atlantic combines a collaborative approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market businesses.

General Atlantic

AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Founded in Israel, AppsFlyer specializes in mobile app attribution analytics. The platform has a number of features for identifying and attributing customer activity across multiple touchpoints including mobile, tablet, TV, and web. It also has a suite of analytical tools to measure the impact of marketing campaigns on app activity. In addition, AppsFlyer also has a customer experience platform to create personalized customer journeys and marketing analytics tools for real-time performance measurement.&nbsp;

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

New AppsFlyer Report Shows Uplift for eCommerce Apps as Consumer Purchasing and Marketing Spend Experience Significant Global Growth

Intel

AppsFlyer announcedcollaboration with Intel to build the AppsFlyer Privacy Cloud. This Cloud allows multiple entities to safely bring their data together based on their own business logic, guidelines and privacy requirements while leveraging a privacy-preserving tech stack including Aggregated Advanced Privacy (AAP), Aggregated Conversion Modeling (ACM), Data Clean Rooms, privacy preserving cryptographic solutions, Predictive analytics, and others.

New data privacy regulations have opened up space for a new wave of compliance-focused startups.

Digital Privacy Tools

Encrypted communications and data exchanges for internal and external collaboration around sensitive data.

Alphabet

With the launch of Google's App Attribution program, AppsFlyer makes it faster and easier for mobile marketers to set up, measure and optimize their app campaign performance with the search giant

Startups providing tools for gathering, cleaning, and enhancing customer data to provide deep analytics. This also includes firms offering account-based marketing (ABM) solutions to drive targeted and personalized campaigns.

Founded in Israel, AppsFlyer specializes in mobile app attribution analytics. The platform has a number of features for identifying and attributing customer activity across multiple touchpoints including mobile, tablet, TV, and web. It also has a suite of analytical tools to measure the impact of marketing campaigns on app activity. In addition, AppsFlyer also has a customer experience platform to create personalized customer journeys and marketing analytics tools for real-time performance measurement.&nbsp;In June 2022, Appsflyer <a href="https://sp-edge.com/updates/10970">launched a data clean room</a> for app developers to collaborate with marketers in a privacy-preserving manner. In March 2023, the company <a href="https://sp-edge.com/updates/17113">launched ROI360,</a> an end-to-end revenue intelligence platform, to optimize marketing campaigns. In May 2023, the firm unveiled <a href="https://sp-edge.com/updates/18334">new solutions to support ChatGPT plugins,</a> focusing on enhancing measurement, analytics, and privacy. During the same month, Appsflyer unveiled a PC and<a href="https://sp-edge.com/updates/18876"> console measurement solution </a>for game firms. In January 2024, Appsflyer unveiled <a href="https://sp-edge.com/updates/25513">Creative Optimization, </a>which provides critical insights into marketing creative assets and guidance on how to improve their impact.AppsFlyer claims to have an independent, unbiased, and privacy-first approach that provides an edge over its peers. This is reflected in the wide client portfolio as well as a large number of technology partners (9,000 by October 2021).In November 2023, the firm acquired <a href="https://sp-edge.com/updates/23662">Devtodev,</a> an analytics company primarily serving app and game developers, to enhance clean room data collaboration marketplace. In December 2023, AppsFlyer acquired <a href="https://sp-edge.com/updates/24675">oolo,</a> a provider of AI-powered decision-making tools, to increase the efficiency of its decision-making tools for businesses.By January 2020, the firm has reported having exceeded USD 200 million in annual recurring revenue (ARR).&nbsp;Key customers and partnerships&nbsp;By October 2021, more than 12,000 brands were using AppsFlyer’s platform including Domino’s, Nike, eBay, HBO, and Pizzahut.

Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2023, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In September 2022, the firm launched <a href="https://sp-edge.com/updates/13122">Keystone</a>, a business optimization solution for publishers.&nbsp;Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In November 2021, <a href="https://sp-edge.com/updates/6992">Outbrain acquired vi</a>, a contextual video intelligence platform for USD 55 million to grow its CTV and other display ads offerings. In August 2024, Outbrain acquired <a href="https://www.adexchanger.com/online-advertising/outbrain-acquires-teads-from-altice-for-1-billion/">Teads</a>, an SSP and video monetization company, to create an "end-to-end, full-funnel platform" by expanding into TV, video, and CTV advertising.&nbsp; Key customers and partnerships&nbsp;Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by December 2022).&nbsp;&nbsp;In April 2022, Outbrain’s platform was <a href="https://sp-edge.com/updates/9907">integrated with ID5</a> to provide a privacy-first customer identification solution.

Outbrain

Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm’s “MarineOne” solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo’s commerce media platform and Instacart’s advertising platform. In <a href="https://sp-edge.com/updates/12159">2022</a>, the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) <a href="https://sp-edge.com/updates/15019">Budget Optimizer</a>, an ad budget management solution. More recently, in April 2023, the firm introduced an automation tool <a href="https://sp-edge.com/updates/17565">“MarinOne Scripts,”</a> which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;Key customers and partnershipsAs of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm’s solutions.In 2021, the firm made a number of new initiatives in 2021, including an <a href="https://sp-edge.com/updates/7635">integration with Amazon Ads</a> and a <a href="https://sp-edge.com/updates/6973">partnership with CitrusAd </a>to expand the ecommerce capabilities of its platform. In January 2023, the company announced an <a href="https://sp-edge.com/updates/16172">integration with Yahoo</a> to broaden access to programmatic ad content.&nbsp;&nbsp;

Marin Software

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Terminus

Founded in France, Brevo <a href="https://sp-edge.com/updates/18241">(formerly Sendinblue)</a> began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an <a href="https://sp-edge.com/updates/14388">integrated meetings solution</a> that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company <a href="https://sp-edge.com/updates/17462">unveiled “Conversations”</a> to manage customer conversations across messaging channels in one centralized location.Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm <a href="https://sp-edge.com/updates/9009">acquired MeetFox</a>, a meeting scheduling and video conferencing platform. In September 2022, the company <a href="https://sp-edge.com/updates/13360">acquired Yodel.io,</a> an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm <a href="https://sp-edge.com/updates/16271?industryIds=62">acquired Captain Wallet,</a> a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired <a href="https://sp-edge.com/updates/24833">WonderPush and Octolis,</a> two customer interaction platforms, to expand its CRM capabilities.&nbsp;&nbsp;The firm achieved <a href="https://sp-edge.com/updates/15834">USD 100 million in Annual Recurring Revenue (ARR)</a> at the end of 2022 while maintaining a positive EBITDA position.&nbsp;Key customers and partnerships&nbsp;The platform catered to 500,000+ customers across 180 countries as of end December 2022.

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as <a href="https://sp-edge.com/updates/11422">“right to erasure”</a> to bolster the privacy and security features of its platform to cater to enterprise users. &nbsp;In&nbsp;<a href="https://sp-edge.com/updates/35334">October 2024,</a> Acquia added AI capabilities to digital asset management solutions to accelerate campaign delivery.&nbsp;In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers. As of September 2024, the company served more than 4,000 customers globally.&nbsp;In June 2022, Acquia <a href="https://sp-edge.com/updates/11352">partnered with Workato</a> (enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Companies that use GenAI as a core part of their product offering for marketing

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

The in-game advertising segment is in development and has a niche relevance to this area

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

Personalization tools are mainly used in AdTech and marketing campaign automation

PROMINENT_CATEGORY

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 Mobile app analytics firm, AppsFlyer released a new product called Creative Optimization - an AI-powered solution. The product gives insights into marketing assets and offers guidance for enhancing their effectiveness. It includes features for recognizing audience engagement habits, facilitating data-led creative decisions, and fostering collaboration amongst performance marketing, creative teams, and business intelligence departments. It equips marketers with resources to design, test variations of assets, and pinpoint the effective aspects of advertisements.
</div>

AppsFlyer

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