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Upcycled Foods collaborates with Kroger to launch upcycled bread line
Food Waste
Apr 26, 2023
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Apr 26, 2023

Upcycled Foods collaborates with Kroger to launch upcycled bread line

Product updates
Partnerships

  • Upcycled Foods Inc, previously known as ReGrained, a producer of upcycled snacks (such as bars and puffs) from the grain waste originating from beer production, co-developed an upcycled bread line for Kroger's private label brand, Simple Truth.

  • The upcycled bread line includes two types of bread products, Seeded Multigrain Bread and Multigrain Quinoa Bread, which contain 10% of ReGrained SuperGrain+, Upcycled Foods’ flagship ingredient. 

  • The breads are available across the US at approximately 1,800 store bakery departments across 18 retail banners of Kroger as well as online for delivery or pick-up. Both breads come in a 17.6-oz. package size at a retail price of USD 5.99. 

  • Analyst Quicktake: Upcycled Foods is continuing to develop upcycled food products by partnering with food manufacturers. Last year, the company launched an upcycled protein crisp that it jointly developed in partnership with Kerry , an Irish ingredient and food company. Prior to this launch, Upcycled Foods had launched two upcycled ingredients: an arabica coffee leaf ingredient and a cacao fruit syrup.

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