Sendinblue, an all-in-one marketing platform, announced that it has rebranded to Brevo to reflect its evolution into a full marketing and customer relationship management (CRM) suite that caters to businesses of all sizes.

Reflecting on its past performance, the firm reported having achieved a stable CAGR of 40% and having surpassed USD 100 million in annual recurring revenue (ARR) while staying EBITDA positive over the past 18 months. The firm has also acquired six companies including Captain Wallet (a mobile wallet marketing platform) and Yondel.io (a cloud-based phone system provider) to accelerate feature delivery, reflecting changing customer preferences. 

Analyst QuickTake: The rebranding reflects Sendinblue’s confidence in its strategy of delivering a complete marketing and CRM platform that meets customers in real time through two-way conversations via SMS, WhatsApp, and chat. This confidence is reflected in it reiterating its aim of achieving USD 1 billion in annual recurring revenue (ARR) by 2030.