Juicy Marbles, a plant-based whole-cut meat developer, has debuted Bone-in Ribs, which claims to be the first plant-based ribs with edible bones. The product will launch for regular purchase in early 2024 via its website, with limited releases in the UK, EU, and US markets before that.
The new product aims to provide a familiar meat experience while maintaining a vegan diet. After consuming the ribs, consumers can transform the plant protein-based bones using various cooking methods into puffed, crispy snacks with protein content comparable to beef jerky.
AnalystQuickTake: Juicy Marbles is a leading developer of plant-based whole-cuts. Its Meat-o-matic technology aligns plant-based ingredients to create muscle texture and marbled fat, resulting in plant-based meats that are visually and texturally similar to real meat, such as the recently launched whole-cut loin that claims to be the largest in the industry and contains almost two pounds of plant-based meat.
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