French plant-based meat producer La Vie (formerly 77 Foods) has partnered with British supermarket chain Sainsbury's to offer a new vegan version of the BLT sandwich (VLT) in the latter’s lunchtime meal deal.
The VLT sandwich, sold under Sainsbury's Plant Pioneers brand, contains La Vie bacon, lettuce, tomato, and vegan baconnaise. This sandwich is available as part of a meal deal that includes a snack and a drink for GBP 3.50 (~USD 4.4) at over 800 Sainsbury's stores across the UK.
Analyst QuickTake: Sainsbury was one of the first outlets to carry La Vie bacon when it first launched in the UK . The brand partnered with Burger King to make its UK debut and followed it up with a partnership with Burger King France to further expand its availability.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.