FORM, a company specializing in AR swim goggles, introduced HeadCoach, a live digital swim coach feature. The service provides in-goggle, real-time coaching to enhance swimmers' technique awareness, skill development, and performance analysis.

HeadCoach evaluates swimmers' performance based on two metrics: Form Score, which measures overall swim efficiency, and HeadCoach Skills, focusing on specific areas such as head roll, pacing, and breathing. The feature also includes tailored educational resources, video content, and gamified exercises through the Form Swim App.

FORM is a Canadian sports tech startup that sells FORM smart swim goggles, priced at USD 249. The company claims that it is the only manufacturer to provide AR swim goggles backed by ML algorithms to improve swimming performance.

Analyst QuickTake: FORM has been focused on improving the software that accompanies their AR swim goggles, having announced FORM Plans–a series of progressive workouts for swimmers, in May 2022 . Other sports-related training platforms include Sense Arena (VR-based hockey and tennis simulation) and WIN Reality (VR-based baseball and softball).