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Cruise to scale back and resume robotaxi service in one city; to halt 'Origin’ launch
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Nov 22, 2023
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Nov 22, 2023

Cruise to scale back and resume robotaxi service in one city; to halt 'Origin’ launch

Product updates

  • Cruise, the self-driving car unit owned by General Motors (GM), has opted to scale back and resume its operations in one undisclosed city following several safety incidents and regulatory scrutiny in California, which led to the withdrawal of its operations in the US. The company is reportedly considering operations in other states like Texas and Arizona.

  • The company is also indefinitely halting the deployment of its custom-tailored robotaxi, “Origin.” Instead, it will focus on operating with existing retrofitted Chevy Bolt vehicles. However, despite these setbacks, GM and Cruise are maintaining their partnership with Honda Motors for a planned ride-hail service in Japan in 2026 using Origin.

  • Analyst QuickTake : The latest strategy announced to focus on one city, marks a deviation from its aggressive multi-city launch strategy Cruise had been focused on in 2023. GM also noted pausing production of its Origin vehicle earlier this month, and this now seems to be indefinite.

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