THIS, a UK-based plant-based meat brand, has introduced THIS Isn't Chicken Breasts and frozen THIS Isn't Beef Mince as a part of its Veganuary campaign at Tesco and Morrisons outlets, respectively.
The vegan chicken breast is made from soy and pea protein and can be pan-fried or cooked in the oven. The reformulated frozen mince made from soy protein is based on its popular chilled mince product and joins the vegan frozen range that includes chicken pieces, tenders, and pork sausages.
Analyst QuickTake: Veganuary, launched in 2014, is an initiative to raise awareness and entice consumers to try vegan products that take place every January. So far this year, VFC Foods has launched several new items for Veganuary, and THIS partnered with BrewDog to introduce vegan skin-on wings, among several other products.
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