Neat Burger, a UK-based plant-based fast food chain, has rebranded as Neat. The rebrand will involve an updated look, a switch to more interactive customer service, and healthier menu items in response to client feedback.
All dishes at Neat will use in-house developed or locally sourced ingredients and will feature items like superfood salads, organic ciabattas, and two new burger options. Additionally, the company will revise the recipe of its trademark Neat Burger to include healthier ingredients.
Analyst QuickTake: In 2023, the company opened its first US and Italian locations and shut down four London outlets due to reduced foot traffic. This rebrand aims to cater to changing customer requirements and attract new audiences to Neat Burger outlets by increasing its healthy options.
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