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Neat Burger rebrands to Neat and launches healthier menu offerings
Plant-based Meat
Feb 13, 2024
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Plant-based Meat

Plant-based Meat

Feb 13, 2024

Neat Burger rebrands to Neat and launches healthier menu offerings

Industry news

  • Neat Burger, a UK-based plant-based fast food chain, has rebranded as Neat. The rebrand will involve an updated look, a switch to more interactive customer service, and healthier menu items in response to client feedback.

  • All dishes at Neat will use in-house developed or locally sourced ingredients and will feature items like superfood salads, organic ciabattas, and two new burger options. Additionally, the company will revise the recipe of its trademark Neat Burger to include healthier ingredients.

  • Analyst QuickTake: In 2023, the company opened its first US and Italian locations and shut down four London outlets due to reduced foot traffic. This rebrand aims to cater to changing customer requirements and attract new audiences to Neat Burger outlets by increasing its healthy options.

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