Electric vehicle (EV) company Tesla has partnered with AI lab OpenAI to integrate the latter's AI-based video generation tool, “Sora,” into Tesla's automated driving systems.
Sora has the potential to improve Tesla's automated driving systems by generating more realistic and adaptive autonomous functionalities. Its capability to transform text into video will enhance how Tesla's autonomous vehicles understand and interact with their environment.
Analyst QuickTake: The automotive industry has witnessed an increasing discourse surrounding the possibilities of incorporating GenAI technologies. In fact, automakers and auto part manufacturers, including General Motors, Mercedes-Benz, Volkswagen, and Continental , have collaborated with various GenAI tech providers for similar purposes.
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