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REWE Group partners with Planet A Foods to launch cocoa-free chocolate products
Alternative Ingredients
Feb 26, 2024
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Alternative Ingredients

Alternative Ingredients

Feb 26, 2024

REWE Group partners with Planet A Foods to launch cocoa-free chocolate products

Partnerships

  • REWE Group, a German retail company, has partnered with Planet A Foods, a German startup developing cocoa-free chocolate ChoViva, to develop own-label products using ChoViva.

  • REWE aims to produce more sustainable and environment-friendly products by incorporating ChoViva, which uses locally sourced ingredients such as oats and sunflower seeds in its production. The company unveiled several products that use ChoViva under the brands ja!, REWE Beste Wahl, COVO, Granola, and Chocolà.

  • Analyst QuickTake: Planet A Foods recently raised USD 15.4 million in Series A funding to scale production and has already used this product in collaborations with other firms, including Kölln and Lindt . REWE Group is the second-largest supermarket chain in Germany and has a network of 3,700+ stores, making this partnership a milestone for Planet A Foods.

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