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Product updates
THIS launches most realistic plant-based chicken product to date
Plant-based Meat
May 6, 2024
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Plant-based Meat

Plant-based Meat

May 6, 2024

THIS launches most realistic plant-based chicken product to date

Product updates

  • THIS, a UK plant-based meat company, has introduced a hyper-realistic plant-based chicken thigh product in the UK, which claims to be the first of its kind to launch into retail.

  • The plant-based thighs utilize three proprietary technologies that imitate the intricate three-dimensional structure of meat: Extrusion technology to provide a meat-like texture, olive oil-based fat for richness, and a seaweed layer to mimic the texture of chicken skin.

  • Analyst QuickTake: This new product joins the company’s extensive range of plant-based chicken offerings that includes products like THIS Isn’t Chicken Pieces , THIS Isn’t Chicken Breast , and the recently launched THIS Isn’t Chicken Shawarma .

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